5 Best Recruitment Marketing Articles of the Week 7.20.12 to 7.27.12

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about lessons from the Olympics, Amazon’s homepage hiring message, HR selling the company, a US government job board and marketing circles.


Here are the articles our that interested us this week (in no particular order), enjoy!:


3 Lessons from the Olympics Security Debacle for Talent Acquisition... by Linda Brenner (@DesignsOnTalent)

Some great takeaways from Linda on the Olympics and their recruiting problems in London.


HR Roundtable: Should HR be Selling and Marketing, Too?by Chip Ramsey

Chip shares some great conversation points on how HR does and can help sell and market the organization.


Amazon takes over homepage to announce New Employee Program As It G... by John Zappe (@SourceCon)

Interesting hiring initiative and tactic by Amazon to show the value they provide to their employees.


One Job Board to Rule Them All? Hint: It’s not Facebook by Glen Cathey (@GlenCathey)

Glen proposes his idea of a job board run by the United States government.  It’s an interesting idea.


The Circles of Marketing by Seth Godin (@ThisIsSethsBlog)

Good post on the different focuses of a marketing team.  Has some great parallels to what companies need to be focusing on with recruitment marketing.


Hope you enjoy the list.  If you have any articles I should add to the list feel free to add them to the comments or follow us on Twitter @smashfly.

Views: 260

Comment by Valentino Martinez on July 27, 2012 at 1:45pm


Thanks.  Youve provided yet another set of great and relevent recruitment related articles.

I particularly liked:   

"3 Lessons from the Olympics Security Debacle for Talent Acquisition... by Linda Brenner (@DesignsOnTalent)

Some great takeaways from Linda on the Olympics and their recruiting problems in London."

I've been following the London Olympics and commented on the RBC on the significant secruity related recruitment and training problems going on there.  Linda Brenners' article highlighted them very well.

Having worked on high quality/high quantity recruitment challenges--I can see that the G4S simply took this customer and assignment lightly--thinking that time and experience were on their side.  They apparently never heard of Murphy's Law.

What is particularly damning is the fact that “London was selected as the host city on 6 July 2005” for the 2012 London Olympic Games (Wikipedia) yet G4S suggests that "This has been an unprecedented and very complex security recruitment, training and deployment exercise, which has been carried out to a tight timescale."   Read more: http://sportsillustrated.cnn.com/2012/olympics/2012/07/11/london-ol...

The British Government's Olympic Games Leaders in-charge and the GS4 are at great fault here, particularly the GS4.  The scope of the job-at-hand, to your point, was underestimated to now a tragic degree with grave consequences possible. And a high price will be paid, monetarily for sure, by the the GS4.

Words to the wise:  Be careful for what you ask for--you might get it.



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