How to Use the New LinkedIn Premium Image Features

angelique kithos jan 16 2008

How to Use the New LinkedIn Premium Image Features

Now I know it's my birthday later this month but really LinkedIn shouldn't have bothered ... I mean ... finally Premium features that I really like!

Enhanced profile viewer stats, key word suggestion and the one that I like the most because it enables profiles to really pop off the page is the LinkedIn Profile Background.

Of course this being LinkedIn the new features have arrived without them actually telling you how to use them ... it's a bit like getting an unwrapped birthday present but hey ho at least the gift is good and it gives me something to share with you.

So here is a step by step guide to installing a nice shiny graphic right behind the top of your LinkedIn profile.

NOTE: This is a PREMIUM ONLY feature

I will cover the basics first then explain some of the more advanced points of it.

  • Step One

Turning on new LinkedIn premium features step one

Go to PROFILE and EDIT PROFILE and then click on the pencil that is in the top right corner - as shown above

  • Step Two

New LinkedIn Premium Options

This will bring up the above selection panel. To learn what the difference is click the Question Mark and the menu shown below will be shown:

Premium Options

Now it appears that you can have both options active so you can have a Premium Profile that is also Open. This would appear to be the case but to be absolutely sure I am checking directly with LinkedIn. When they give me an accurate answer I will let you know.

  • Step Three

Select the Premium Option (plus Open Profile as well if you want) and you will then get the following:

Step three with LinkedIn Background feature

You are seeing the default background that comes up when someone has a premium account.

A slightly odd thing is that I think that if you own a premium account everyone else viewing your profile automatically see's the above but you only see it once you have changed your setting to Premium!

That's either an odd design choice or a quirk of the new system that will resolve itself.

What it does mean is that if you have a Premium LinkedIn Account then you really should upload a specific image - just in case you are tarting around the above blue background without realising it!

  • Step Four

Click the edit button which will then bring up and edit background button right in the middle of the background thus ...

Step four - using LinkedIn backgrounds

  • Step Five

They then offer you five pages of pre-designed backgrounds but honestly that held no interest for me - this is a great chance to put your company brand all over the top of your profile - who isn't going to do that?

Simply click on upload to load a file of your choosing

LinkedIn Background Choices

Now pay heed to their size recommendations. The images are automatically expanded to fit and they will look rubbish unless you have sized them properly. Now I'm a busy chap and I do my own image manipulation but with several proposals to get out today and several days with clients to prep for I don't have masses of time to go back and resize my original logo's.

(Naturally if you have a marketing department hand it over to them - I'm sure they weren't busy!)

So I cheated and took my existing website header which is 1100 x 250 pixels and expanded the canvass size (which leaves the original image intact and adds space around it) to 1400 x 425 (the recommended dimensions from LinkedIn) and uploaded it.

I used the free image manipulation software which is available at [embed][/embed]

Which gave me this result - my company logo and imagery from my website on my LinkedIn Profile - I like it!

Edenchanges LinkedIn Background

Advanced Points

Okay so a few things to bear in mind:

1) The top part of your profile intrudes into the image space so you might want to mess about a bit with your image so that it looks right. To be helpful I can tell you how much free space you have to work with - 210 pixels by approximately 975 pixels. I'm eye balling those measurements but that's what I got and it is close enough that no one will notice if you are a pixel out!
Edenchanges LinkedIn Background Pixel Sizes

Or in other words - an image sized at 975 x 210 pixels should sit ontop of your profile quite neatly - the purple circle below represents an image that size and how it would sit if you place in a frame, at the top centre, with the dimensions 1400 by 425.

Edenchanges LinkedIn Background Making the image fit

So you if you want a neater look with the whole image being possible that's what you need to do.

2) The header image is slightly transparent so if you do have an image that goes behind your profile then it is going to show through slightly which might or might not look okay. As you can see from my examples above the playing card stands out a little. Going forward I might rework the image but I'm leaving it for now.

In Conclusion

So this is a marvellous opportunity to enhance your personal profiles with the company brand. I've used the images from my website but of course you could do a composite picture with product pictures, happy clients or fluffy bunnies ... okay that last one was a joke.

Seriously this is something that everyone with a premium account should do and I'll be adding it to the profile review reports immediately.

Other changes for LinkedIn Premium users are a 20% larger profile picture and greater abilities to see who viewed your profile - something that anyone interested in business development should be using ...

Enough from me though I have some training to prep for if you have found this article useful then do please share it with your friends and network - and comments are always welcome.

Until next time, be successful;

Stephen Hart
Development Specialist,


Views: 3467

Comment by Matt Charney on June 5, 2014 at 11:12am

My premium LinkedIn product is called Facebook.

Comment by Stephen Hart on June 5, 2014 at 12:04pm

Ah Matt I guess we work in different worlds then. My client base doesn't use Facebook for business and I personally detest it. I know there are productive things that can be done on it but I will keep my focus on LinkedIn for the time being!

Comment by Matt Charney on June 5, 2014 at 2:12pm

@Stephen - Think you're right. Go into the settings on Facebook and change the language to English - US (your default is English - UK). That gives you Open Graph search capabilities, which is the game changer for sourcing & targeting. Would have agreed with you 100% before they rolled that out.

Comment by Derdiver on June 5, 2014 at 3:29pm

Face Book is free. Linkedin Charges so you can make your profile "pretty".  Other than graphic artists what does this do for your average CEO? Nothing. Fluff. I can go to Instagram or Pinterest for that. 

Comment by Robye Nothnagel on June 5, 2014 at 7:22pm


Curious what type of people do you recruit for on Facebook?

Comment by Kelly Blokdijk on June 6, 2014 at 9:02pm

@Stephen - thanks for the detailed info on this new feature and how to work with it. 

My question for anyone (everyone who has premium) is: what value does this provide to the end-user? And, what would the incentive be for a regular person (like me) who has never paid for any LI upgrades/features to do so now or in the future?

I'm not saying I wouldn't take advantage of any (professionally useful) extras available (for searching/sourcing/contacting), if that cost wasn't coming directly out of my near-empty wallet. But until then, I don't get it.

I know LI pushes HARD to lure regular people (non-recruiters) to upgrade and I think the "features" they tout as valuable are entirely pointless. Apparently, the most popular LI feature is "who viewed your profile." Who freaking cares! Unless those lookie-loos are doing something beneficial (beyond viewing) what difference does it make if you see who they are? 

@Matt - Ima head over to FB to source for "someone who looks like Turtle" -- wish me luck. 

Comment by Will Thomson on June 6, 2014 at 11:55pm
Thanks Stephen for sharing. You know, I am so fed up with LinkedIn's money making schemes I can hardly see straight. Twitter just did this for FREE. I feel another rant coming on.
Comment by Kathleen Smith on June 10, 2014 at 1:24pm


I too thank you for this. I got premium way back when and turn away when they try ot get me to upgrade further. I do like some of the features and see them taking away alot of the basic features that are now in the premium. Yep they are all about the $$$. What is sad is the job seekers who get fouled by it. Yes @Will a rant is in order from the job seeker side.

Comment by Paul Petrone on June 11, 2014 at 4:48pm

Hello all - listen we are having a contest trying to find the best interview question, winner gets a $25 Amazon gift card! Click here to enter your question: 


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