Keeping people interested in your blog, whether it is a business
or personal blog, is key to attracting a lot of regular
visitors. Many blogs have died because people have just lost
interest. The main reason for the lack of interest is simply a
lack of posts by the blogger. Regular, frequent posting, which
will boost your blog’s ranking in search engines, is essential
to the survival of any blog.

You might be asking yourself, what is frequent posting? How many
blog entries should I make on a given week? How do I make
frequent consistently good posts? What are the reasons for me to
post frequently? In this newsletter, we will go over all of the
above.

What is frequent posting?

Frequent blog posting is posting enough to keep your readers
interested. Obviously, people will not want to come back to a
blog that hasn’t been updated in months. They want to see
consistent posting so that they know coming back to check the
blog next week to see if there are more posts won’t be a waste
of time.

How many blog entries should I make each week?

This is one of the tougher questions to answer. It really
depends on the purpose of your blog. If it’s a personal blog, a
weekly or twice weekly update is an excellent idea. A
political/sports/music/religion blog should have 3-4 posts per
week. Business blogs should have at least 2 posts, but
preferably 4 each week.

The thing to remember is that quality counts. Posting frequently
just for the sake of posting frequently tends to result in
subpar posts which people won’t care about. It is important to
find a balance—frequent, quality posts that won’t result in
burnout on your part. Why create 4 poor quality posts each week
when you could post 2 quality posts per week?

How do I create quality postings on a consistent basis?

It’s all about following a consistent pattern of writing. Maybe
you’re not a natural writer and this is difficult. That’s why
we’ll give you an outline to help you.

1. Pick a topic that is interesting to you and to your readers.
Maybe if your blog is a personal blog, you could write about the
latest happenings in Hollywood.
2. Carefully think about what you’ll write about the topic. It
makes it easy to make quality blog postings if you know exactly
what you’ll write. Plot out everything about the post before
even beginning to write it.
3. Before writing your content, pick out some keywords that are
relevant to your blog. If you naturally use keywords throughout
your post, you will please search engine spiders which will get
your blog ranked higher on search engines. Your visitors won’t
mind the use of keywords if they are used in a tasteful way.
4. Begin writing your post. Don’t limit yourself to a particular
amount of words. Just do what’s natural. And if any blog post is
hard for you, just take a timeout and relax. You should be able
to finish the post a bit later on, after you’ve had some time to
think things through, you should be able to finish the post with
no problems.

Why is frequent posting important?

Blogs are meant to be outlets for individuals or businesses.
They are used to get an opinion out on something and to engage
readers. Readers need to have something that makes them want to
keep coming back to a blog. That something is usually quality,
frequent posts.

Gaining and maintaining visitors isn’t the only reason to post
often in your blog. Catching the eye of a search engine—and
achieving a high ranking—is another valid reason for posting
frequently. Most likely, each posting in your blog features some
keywords or keyword phrases scattered throughout it. Logic says
that the more natural keywords you have on a blog, the better.
Thus, the more posts you make on your blog, the more keywords
you have on there. And the more keywords you have, the more
likely a search engine bot is to crawl your site. The more your
site is crawled by bots, the more likely it is that you will
have a high ranking on a search engine.

To your success,

David Lee Williamson
Make Money 10 levels deep!
Get 1000's of new Yuwie friends

P.S. Frequent blog posting can be easy as long as the person who
is posting takes the time to plot out what they’ll write about.
So take a few minutes to think about your post and then just do
it!

Views: 79

Comment by Sean Harry on February 14, 2009 at 10:27am
Thanks David, I've been thinking about some of these things. Your thoughts are helpful. I guess what I MOST need is a strategic plan for my blog -- including due dates and benchmarks. This was a helpful post.

Sean Harry
http://careercrossroads20.com
Comment by David Williamson on February 14, 2009 at 10:55am
I am glad I can be of service, Sean. Blogs are fun and important.
Comment by Steve Levy on February 14, 2009 at 11:03am
I've been blogging since November 2004 - but have been contributing online since 1997 - and the one thing that I've learned is not to over think it all. Too much planning and writing with a regimented schedule of posts and it begins to sound like an infomercial. So here are my three rules:

Blog for yourself, not for an audience - blogging is introspective therapy that just happens to be done with words and to a potential audience of billions

Write as if its a conversation between friends. If you hmmm during a conversation, write it out in the blog. If you'd snicker in response to something your friend said to you, [snicker] in the post. For me, this approach allows me to, in a reasonable way, convey the emotion that I feel.

Work on growing a thick skin and even if someone's comment is personal, don't take it personally. You don't have to respond to every comment.

Now that you have my three rules, you should know that every blogger has their own rules. So much for metrics...

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