11 Corporate culture videos you need to see

Company overview videos can be amazing assets in the war for talent, or they can fall flat and make candidates run in the other direction.

We’ve seen many videos in the course of working with companies on their employer brands. We’ve seen what works, and what doesn’t.

Best practices for culture videos:

  • Authenticity (or “honesty” if you don’t like buzz words) is key. The companies who allow a true look into their company and core values are able to capture candidate mindshare. If you’re spending a lot of time editing, that is a big red flag. Video production quality isn’t the most important aspect of a video, far from it.
  • Videos are effective when they dive deep, as opposed to scratching the surface and offering headlines like “we’re innovative.” Instead of creating one 90 second video, think about ways of exploring each role within your company from the voices of those employees who work there.
  • Corporate culture videos need to showcase real employees, as opposed to just the c-level and hard core brand advocates. When we see a smile that’s a little too big, we question the credibility of the content.
  • Filming with a Youtube aesthetic is daring, and holds someone’s attention a lot longer than background music and professional lighting
  • The best videos incorporate humor, while not losing site of the message you’re trying to convey
  • Video sharing on social media can be a huge distribution channel. Job seekers are looking for video production that shows off your core values, but also has something share worth (humor, unique insights, or something truly differentiated about your culture).

Here are a few of the best career videos we’ve seen across companies, and what each one gets right. As you’ll see, the best companies are gaining a true competitive advantage in the war for talent by sharing their company culture.

You can see the full post with videos from the DFW Police (17 million views), Zappos, CloudLock and more here.

This post was originally published on NextWave Hire's blog where we talk about various tips and trends related to employer branding and talent acquisition.

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