Convincing the Right Applicants to Apply: an Analytical Framework

The best applicants need convincing to apply. That’s something not too many people would dispute! However, it’s always a useful exercise to think through the numbers behind anything we do in business, and this is really no different.

In this week’s Whiteboard Wednesday, I explore the why behind extra effort to convince top applicants to engage with your recruiting team through data.

best applicants need convincing

The basic idea is that the bit of effort needed to capture those hard-to-get candidates pays amazingly high dividends as they move through your hiring funnel much more efficiently.

Think about it this way: if you take the time to write a thoughtful email to a great candidate and they get on the phone with you, there is a super high chance they will become a hire.  Contrast this with your typical inbound applicant and their 2% chance of becoming a colleague.

What's more, most recruiting teams aren't putting in this extra effort, and so it's very attainable to get these candidates through better outreach, a better careers site, more thoughtful JDs, etc. 

What tactics are you using to engage top-tier candidates? Share in the comments!

This post originally appeared on SelectSoftware's blog where we write about the latest in HRTech.

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