The Two Most Important Reasons Your HR Team Needs A Chatbot

Are you looking to get an HR chatbot to help with your recruiting efforts?  The overall chatbot market is going to be worth $3.7 Billion by 2021, and nearly half of the Fortune 500 are considering buying a chatbot for their HR function.

The conversational driven marketing approach that has worked for so many corporate marketing teams can also drive leads and conversions for HR.  And, we've got the data to back it up.

Candidate Experience

First off - do people even want to engage with chatbots?  The good folks at Xor let us know that after 1 million conversations, they saw 93% of candidates rate their interaction with the chatbot as "excellent" - that's pretty good!

Personally, I had a great experience with a chatbot on a company's career site.  The "AI" asked me what role I was interested in, how much experience I had, and then gave me a link to book time with a recruiter.  I then re-visited the site in an incognito window, said that I was fresh out of college, and was directed to the ATS for my call to action.  Pretty cool.

Increased Candidate Conversion

Of course, beyond experience, we need to drive value.  Well, HR Chatbots do that too.

In fact, companies saw a minimum increase in career site conversion rate of 85%.  That means if you're getting 100 applicants/day right now on your careers site, implementing a recruiting chatbot will get you to >185 applicants.  This of course has some serious implicants for your cost per hire, and time to fill.

If you're looking to get started, check out this list of the best hr chatbots out there - and watch the video below for a bit more info on why you should be thinking about adding a chatbot in the short term!

We first dove into this data on HR Chatbots as part of our Whiteboard Wednesday series.

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