There are so many different avenues to spend time and resources on when it comes to "employer branding." To make matters worse, many talent acquisition offerings have some sort of "employer branding" angle to them that is designed to get HR to buy.
However, the vast majority of these offerings are more about traffic than they are about your over all employer brand. Check out what we mean in this video:
If you're looking to build out your employer brand, the Talent Board's research shows that your career site is by far the number one resource for candidates to understand what it's like to work at your company. If you're interested in building your career site, take a look at NextWave's career site builder.