Comments - Branding vs Recruiting - RecruitingBlogs2024-03-29T14:54:45Zhttps://recruitingblogs.com/profiles/comment/feed?attachedTo=502551%3ABlogPost%3A1748454&xn_auth=no"Brand" is a noun. People wh…tag:recruitingblogs.com,2013-08-25:502551:Comment:17488392013-08-25T05:30:01.456ZSandra McCartthttps://recruitingblogs.com/profile/SandraMcCartt
<p>"Brand" is a noun. People who make verbs out of nouns are simply scattering kitch.</p>
<p>"Brand" is a noun. People who make verbs out of nouns are simply scattering kitch.</p> Derdiver, thanks. I'm familia…tag:recruitingblogs.com,2013-08-23:502551:Comment:17489252013-08-23T20:35:24.677ZIan Millarhttps://recruitingblogs.com/profile/Ian
<p>Derdiver, thanks. I'm familiar with EEOC and OFCCP after working Gov contracting for several years. </p>
<p>Never quite thought of the Agency piece as "product" but it certainly fits. </p>
<p>I still cringe when candidates call me HR. If I had wanted to be in HR, I would have studied law. </p>
<p>Derdiver, thanks. I'm familiar with EEOC and OFCCP after working Gov contracting for several years. </p>
<p>Never quite thought of the Agency piece as "product" but it certainly fits. </p>
<p>I still cringe when candidates call me HR. If I had wanted to be in HR, I would have studied law. </p> Ian, yes, on the corporate si…tag:recruitingblogs.com,2013-08-23:502551:Comment:17489982013-08-23T20:31:46.312ZDerdiverhttps://recruitingblogs.com/profile/SWITM
<p>Ian, yes, on the corporate side there are times when you must. As a US GOV recruiter you have to by law. Most corporations do it to say that under EEOC they gave ALL applicants a shot at the job. Agencies don't. Agencies can also discriminate, (not overly blatantly) but they can and do. They are selling a product. Frankly there is a whole HR component that I know about but I hate HR so I don't want to talk about it...You can google it though. All kinds of EEOC rules to wade through at…</p>
<p>Ian, yes, on the corporate side there are times when you must. As a US GOV recruiter you have to by law. Most corporations do it to say that under EEOC they gave ALL applicants a shot at the job. Agencies don't. Agencies can also discriminate, (not overly blatantly) but they can and do. They are selling a product. Frankly there is a whole HR component that I know about but I hate HR so I don't want to talk about it...You can google it though. All kinds of EEOC rules to wade through at your leisure. </p> A corporate recruiter I know,…tag:recruitingblogs.com,2013-08-23:502551:Comment:17489232013-08-23T20:03:16.815ZIan Millarhttps://recruitingblogs.com/profile/Ian
<p>A corporate recruiter I know, a few years ago, put an ad on the largest billboard in his region's main traffic corridor commuting away from his office to a larger city. He came up with a wonderful slogan: stating what seemed to be obvious: essentially "why drive so far? Come to work for us." Sounded like a great plan. Should get thousands of applicants. Katy bar the door.</p>
<p>Just to track it, they asked every candidate where they heard about the company. As you may have already guessed:…</p>
<p>A corporate recruiter I know, a few years ago, put an ad on the largest billboard in his region's main traffic corridor commuting away from his office to a larger city. He came up with a wonderful slogan: stating what seemed to be obvious: essentially "why drive so far? Come to work for us." Sounded like a great plan. Should get thousands of applicants. Katy bar the door.</p>
<p>Just to track it, they asked every candidate where they heard about the company. As you may have already guessed: Nada. Zip. Not one applicant came to them by the ad. Katy bar the door... not. </p>
<p>So, it was once the rule #1 of Shally Steckerl's training systems: First, Post the job. Meh. Not so much. Why waste all the time reading unqualified resumes when I can go look at 10 highly desirable prospects and call them? If I get past those first 10, maybe I'll post. Maybe not. Maybe I didn't create enough sizzle on the phone. </p>
<p>In my mind, advertising is a necessary evil. 95% of applicants are unqualified. But, you get that 5%, right? You can't wait for them however. The real benefit of ads: branding. Creating some awareness so that when you call a candidate, they have some idea of who you are and you can direct them to those ads as a back up. Branding the company, branding the job, branding the opportunity. </p>
<p>Folks on the agency side don't care about that so much, I know. Less at stake. But, on the corporate side, do you have to post? Really? Is there a rule? To my knowledge the only rule to that effect pertains to H1b applicants. Am I wrong? </p>
<p></p> My office gets about 50 "appl…tag:recruitingblogs.com,2013-08-23:502551:Comment:17487372013-08-23T15:32:25.489ZStephen Nehez, Jr.https://recruitingblogs.com/profile/StephenNehezJr
<p>My office gets about 50 "applicants" a day that we circle-file. (Unless, of course, my office started recruiting in countries that I can't pronounce.)</p>
<p>My office gets about 50 "applicants" a day that we circle-file. (Unless, of course, my office started recruiting in countries that I can't pronounce.)</p> One other thing the guest sai…tag:recruitingblogs.com,2013-08-23:502551:Comment:17487362013-08-23T15:29:41.587ZAmy Ala Millerhttps://recruitingblogs.com/profile/AmyAla
<p>One other thing the guest said that really should make it VERY CLEAR how differently we see this thing we call recruiting -</p>
<p>"Our customers are looking for APPLICANTS" - Ginsburg aka Brandemix</p>
<p>"My customers are looking for RESULTS" - AlaRecruiter and every recruiter worthy of the title everywhere</p>
<p>One other thing the guest said that really should make it VERY CLEAR how differently we see this thing we call recruiting -</p>
<p>"Our customers are looking for APPLICANTS" - Ginsburg aka Brandemix</p>
<p>"My customers are looking for RESULTS" - AlaRecruiter and every recruiter worthy of the title everywhere</p> We have a Italian-Mexican res…tag:recruitingblogs.com,2013-08-23:502551:Comment:17487342013-08-23T14:52:43.509ZStephen Nehez, Jr.https://recruitingblogs.com/profile/StephenNehezJr
<p>We have a Italian-Mexican restaurant in Detroit. (El Barzon) Somehow. Some way. They've made it work. And believe me, it's an absolutely fabulous restaurant. But this isn't Yelp....</p>
<p>This is what they call an "opinion piece".</p>
<p>Other than obvious big-named companies, proper company branding is a tough, tough challenge. The branding is created to attract customers. Arguably, I would imagine that most companies come short in rolling out successful branding. (Let's say you…</p>
<p>We have a Italian-Mexican restaurant in Detroit. (El Barzon) Somehow. Some way. They've made it work. And believe me, it's an absolutely fabulous restaurant. But this isn't Yelp....</p>
<p>This is what they call an "opinion piece".</p>
<p>Other than obvious big-named companies, proper company branding is a tough, tough challenge. The branding is created to attract customers. Arguably, I would imagine that most companies come short in rolling out successful branding. (Let's say you start writing down the names of companies that you can think of. I would challenge that after about two minutes and fifty names, you'd be going "uh, uh, uh, uh. Hmmm. Uh." What about the other 10 kazillion companies out there.)</p>
<p>So now that I proven beyond a shadow of a doubt that getting company branding right is a tall order, let's FINALLY agree that company executives and managers that decide that it's a priority to develop "employment branding". </p>
<p>Come on? Really. </p>
<p>I contend "employment branding" is the ugly step-child of "company branding". Agree or not. I would dump the stock of ANY company that would make "employment branding" a PRIORITY. Let me be clear, I'm not saying companies shouldn't have a employment strategy. My gripe is that I think trying to "brand" your hiring strategy is silly. And to drag this mess down the path a little further, trying to attract new employees by having a completely separate "branding" for working there is just too much trigonometry for my limited brain cells.</p>
<p>I worked at Ford for three years. Back then and even now, most Ford employees carried a special type of pride as Ford employees. The same goes for when I worked at 3M. HOWEVER, to my knowledge, there is no "employment branding" (even today) that either of these two companies have implemented or even exists. If there is, that department should be eliminated. </p>
<p>So, my takeaway from the show outlined in Animal's blog is that the guest and his company exist to enhance the "employment branding" side, NOT "company branding". THERE IS A DIFFERENCE! (I'm shouting again. Excuse me.)</p>
<p>TGIF. I'm not sure if I can take much more of this. Whew.</p>
<p>- Steve</p> I'm sorry I missed the show,…tag:recruitingblogs.com,2013-08-23:502551:Comment:17484662013-08-23T04:02:47.444ZWill Thomsonhttps://recruitingblogs.com/profile/WillThomson
I'm sorry I missed the show, but listened to it later. You know I will always have Amy's back
I'm sorry I missed the show, but listened to it later. You know I will always have Amy's back Social Media Branding strateg…tag:recruitingblogs.com,2013-08-23:502551:Comment:17484632013-08-23T03:43:57.884ZSandra McCartthttps://recruitingblogs.com/profile/SandraMcCartt
<p>Social Media Branding strategy: "Don't sling it if you can't bring it."</p>
<p>Social Media Branding strategy: "Don't sling it if you can't bring it."</p> Oh Animal... Just so you know…tag:recruitingblogs.com,2013-08-23:502551:Comment:17487042013-08-23T01:32:51.405ZAmy Ala Millerhttps://recruitingblogs.com/profile/AmyAla
<p>Oh Animal... Just so you know I appreciate how much it's going to pain you to give me yet ANOTHER best guest Ammy.</p>
<p>I don't mind criticism at all. I do draw the line at outright stupidity. Does Microsoft have Pinterest pages? Of course. With the exception of the one studio page with something like 11 pins, do we call those product pages "recruiting" pages...? Probably not, if you know what recruiting actually is.</p>
<p>I should have picked up sooner on the fact that your guest (like…</p>
<p>Oh Animal... Just so you know I appreciate how much it's going to pain you to give me yet ANOTHER best guest Ammy.</p>
<p>I don't mind criticism at all. I do draw the line at outright stupidity. Does Microsoft have Pinterest pages? Of course. With the exception of the one studio page with something like 11 pins, do we call those product pages "recruiting" pages...? Probably not, if you know what recruiting actually is.</p>
<p>I should have picked up sooner on the fact that your guest (like you these days) can't admit when he's wrong.</p>