Comments - In 2016, Realign Your Employer Branding - RecruitingBlogs2024-03-29T00:29:59Zhttps://recruitingblogs.com/profiles/comment/feed?attachedTo=502551%3ABlogPost%3A1936919&xn_auth=noCatherine, again - awesome po…tag:recruitingblogs.com,2015-12-30:502551:Comment:19372112015-12-30T15:15:03.479ZKatrina Kibbenhttps://recruitingblogs.com/profile/KatrinaKibben
<p>Catherine, again - awesome post. </p>
<p>You definitely got me thinking with the 50% of candidates turning down jobs because of the employer brand. The thing that's interesting about that stat to me is that most candidates don't actually know what an employer brand even is, they just know what they don't like. So one thing I'd add to this list- have a test group of top performing employees look at your website and job postings to tell you what they like/don't like. Making changes based on…</p>
<p>Catherine, again - awesome post. </p>
<p>You definitely got me thinking with the 50% of candidates turning down jobs because of the employer brand. The thing that's interesting about that stat to me is that most candidates don't actually know what an employer brand even is, they just know what they don't like. So one thing I'd add to this list- have a test group of top performing employees look at your website and job postings to tell you what they like/don't like. Making changes based on our "gut instincts" doesn't always play out.</p>
<p>Realistically, we can't make everyone happy but if we can adjust our site to appease top performers, we're more likely to attract more of them. </p>
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<p>Great post! Happy New Year! </p>