Comments - Recruiters turned Community Managers? I doubt it somehow... - RecruitingBlogs2024-03-28T19:45:45Zhttps://recruitingblogs.com/profiles/comment/feed?attachedTo=502551%3ABlogPost%3A887510&xn_auth=noRecruitment Dad - what you ar…tag:recruitingblogs.com,2010-03-13:502551:Comment:9000452010-03-13T22:03:26.332ZGareth Joneshttps://recruitingblogs.com/profile/GarethJones
Recruitment Dad - what you are describing are just recruiters who have a good network. They are not community managers. They may have a good solid network of people that they 'work' well, but thats not what a community manager is. Just take some of the key things you refer to on your own site that the recruiters do - cold calling, business development, sales, closing deals. These are not things that community managers do. No matter what way you look at it.<br />
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I do agree with one thing though, in…
Recruitment Dad - what you are describing are just recruiters who have a good network. They are not community managers. They may have a good solid network of people that they 'work' well, but thats not what a community manager is. Just take some of the key things you refer to on your own site that the recruiters do - cold calling, business development, sales, closing deals. These are not things that community managers do. No matter what way you look at it.<br />
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I do agree with one thing though, in that SM has nothing to do with community building apart from being an enabling tool. Communities have always existed and always will. There are recruiters who are…tag:recruitingblogs.com,2010-03-05:502551:Comment:8921962010-03-05T11:36:56.075ZRecruitment Dadhttps://recruitingblogs.com/profile/RecruitmentDad
There are recruiters who are currently community managers today! Why does it matter if we distinguish between SM community leaders and offline community leaders? I currently work with recruiters "leading" communities and see no reason why it is not possible for any commercially minded individual in recruitment to do the same. I have also created and delivered a cultural change development programme to create exactly what you are describing, to develop recruiters into becoming the community…
There are recruiters who are currently community managers today! Why does it matter if we distinguish between SM community leaders and offline community leaders? I currently work with recruiters "leading" communities and see no reason why it is not possible for any commercially minded individual in recruitment to do the same. I have also created and delivered a cultural change development programme to create exactly what you are describing, to develop recruiters into becoming the community leaders in their markets. This has allowed them to develop much stronger links with their candidates as a group and individually giving them significant competitive advantage over their competitors. Just because you cannot imagine it happening does not mean that it won't. It will continue to happen without your involvement - that's all. It will only be a matter of time before that becomes more widespread within social media as well IMO. I think we are in agreement :…tag:recruitingblogs.com,2010-03-01:502551:Comment:8899882010-03-01T22:57:30.534ZPeter Goldhttps://recruitingblogs.com/profile/petergold99
I think we are in agreement :-) I'm sure there will be a new buzz word next week!
I think we are in agreement :-) I'm sure there will be a new buzz word next week! Peter
Lol i have to laugh. I…tag:recruitingblogs.com,2010-03-01:502551:Comment:8899872010-03-01T22:51:39.120ZGareth Joneshttps://recruitingblogs.com/profile/GarethJones
Peter<br />
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Lol i have to laugh. If blog posting was dependent on the rules you set out no one would post! I agree with you, but the reason i post is clearly contained in the post itself. 'Community' has suddenly become the word on every recruiters lips, with half of them talking like they are already community experts. The other half talking like they will be running the communities.<br />
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One of the key reasons the industry has such a bad reputation is because of the crap these people talk. So thats…
Peter<br />
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Lol i have to laugh. If blog posting was dependent on the rules you set out no one would post! I agree with you, but the reason i post is clearly contained in the post itself. 'Community' has suddenly become the word on every recruiters lips, with half of them talking like they are already community experts. The other half talking like they will be running the communities.<br />
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One of the key reasons the industry has such a bad reputation is because of the crap these people talk. So thats why i post! Gareth
The point is of cours…tag:recruitingblogs.com,2010-03-01:502551:Comment:8899152010-03-01T21:15:37.985ZPeter Goldhttps://recruitingblogs.com/profile/petergold99
Gareth<br />
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The point is of course they won't so why write a blog post. Like writing will sales people ever become administrators. Unlikely. Why? You're a recruiter and know why. Hence my point. I can't believe anyone even thinks recruiters will ever become community managers. Although it does of course depend on the definition of "community manager" which I take to mean a social media community manager e.g. of this network. If of course you mean something else then we may not be on the same…
Gareth<br />
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The point is of course they won't so why write a blog post. Like writing will sales people ever become administrators. Unlikely. Why? You're a recruiter and know why. Hence my point. I can't believe anyone even thinks recruiters will ever become community managers. Although it does of course depend on the definition of "community manager" which I take to mean a social media community manager e.g. of this network. If of course you mean something else then we may not be on the same page!<br />
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I agree few agency businesses will build real candidate communities in the social media sense but don't they already have communities? People who they "pay" and/or place are already in their community? Maybe not a particularly harmonious community but one none the less.<br />
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Peter Hi folks, thanks for the comm…tag:recruitingblogs.com,2010-03-01:502551:Comment:8898542010-03-01T18:45:44.394ZGareth Joneshttps://recruitingblogs.com/profile/GarethJones
Hi folks, thanks for the comments, interesting as always!<br />
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Peter, re the question, Im not sure what the difference is or what your point is? In saying recruiters will never be community managers is the same as saying 'Will agencies ever build real candidate communities'. IMHO! And the answer is still no, for the reasons above. Agencies are wired wrongly for that. Only the truly enlightened, and there are so few i can count them on one finger probably, would make the shift. Not sure why the…
Hi folks, thanks for the comments, interesting as always!<br />
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Peter, re the question, Im not sure what the difference is or what your point is? In saying recruiters will never be community managers is the same as saying 'Will agencies ever build real candidate communities'. IMHO! And the answer is still no, for the reasons above. Agencies are wired wrongly for that. Only the truly enlightened, and there are so few i can count them on one finger probably, would make the shift. Not sure why the debate gets any more interesting when the outcome is the same? Or do you think agencies will actually move to building real communities? If so, would love to hear your rationale. Gareth
Expecting recruitment…tag:recruitingblogs.com,2010-03-01:502551:Comment:8897502010-03-01T16:57:28.164ZPeter Goldhttps://recruitingblogs.com/profile/petergold99
Gareth<br />
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Expecting recruitment agencies to become community managers is like expecting England to win the Grand Slam!<br />
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You may as well say Librarian's won't make Top Chefs; as pointless as your statement. Surely the question is "Will agencies ever build real candidate communities?" Now that's a debate worth having IMO!!<br />
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Peter
Gareth<br />
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Expecting recruitment agencies to become community managers is like expecting England to win the Grand Slam!<br />
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You may as well say Librarian's won't make Top Chefs; as pointless as your statement. Surely the question is "Will agencies ever build real candidate communities?" Now that's a debate worth having IMO!!<br />
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Peter It will certainly be interest…tag:recruitingblogs.com,2010-02-28:502551:Comment:8892342010-02-28T17:29:10.066ZTrishhttps://recruitingblogs.com/profile/Trish79
It will certainly be interesting to see how the recruitment industry changes and adapts. I'm sure you're correct in saying that many companies may not ever get to the point of having someone in a Community Manager type role. But, those that do will certainly have a competitive advantage in terms of how they connect with candidates. I'll stay tuned as this develops and look forward to your findings.
It will certainly be interesting to see how the recruitment industry changes and adapts. I'm sure you're correct in saying that many companies may not ever get to the point of having someone in a Community Manager type role. But, those that do will certainly have a competitive advantage in terms of how they connect with candidates. I'll stay tuned as this develops and look forward to your findings. Hi Gareth
Interesting post.…tag:recruitingblogs.com,2010-02-26:502551:Comment:8882932010-02-26T18:36:11.376ZAlan Whitfordhttps://recruitingblogs.com/profile/AlanWhitford
Hi Gareth<br />
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Interesting post. Takes on from our earliest experiences hanging out in NewsGroups and the like, but as you said, we had to become trusted members of the groups before being able to promote our clients' needs.<br />
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As to the challenges, you are quite right. For years, we have stood on the stage and talked about recruitment as a sales process - Electronic Arts went that route by building their ATS on a SalesForce.com platform. For the Corporate recruiter, this has often seemed a step to…
Hi Gareth<br />
<br />
Interesting post. Takes on from our earliest experiences hanging out in NewsGroups and the like, but as you said, we had to become trusted members of the groups before being able to promote our clients' needs.<br />
<br />
As to the challenges, you are quite right. For years, we have stood on the stage and talked about recruitment as a sales process - Electronic Arts went that route by building their ATS on a SalesForce.com platform. For the Corporate recruiter, this has often seemed a step to far.<br />
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Yet, for the recruitment consultant, always judged by number of calls, interviews and close rate, it has always been a sales performance based job.<br />
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Keith and I have debated the 'publisher/content' approach for a long time - no matter what we do eventually call it, the Talent Puddle is only as good as the data it contains and the tools you have to access/extract the data - and the structure in place for the recruiter and candidate/prospect to communicate, with the tools/methods that the candidate wants to us. Social media. email, post or the old 'dog and bone'.<br />
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Good luck with your transformation meetings.<br />
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Cheers<br />
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Ak Gareth,
I agree completely re…tag:recruitingblogs.com,2010-02-26:502551:Comment:8878342010-02-26T12:32:52.158ZKeith Robinsonhttps://recruitingblogs.com/profile/KeithRobinson504
Gareth,<br />
I agree completely regarding Community Manager as a "new title" for recruiters and I like your list which highlights the difference. The DNA is just wired differently, funny I could almost say that your list is also the difference between HR and Recruiters at least in the UK.<br />
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BUT I see the role of Community Manager within a Recruitment Consultancy or HR as a very new and different role and one that is new and needed - I see it in terms of the "publishing perspective" because for me ( a…
Gareth,<br />
I agree completely regarding Community Manager as a "new title" for recruiters and I like your list which highlights the difference. The DNA is just wired differently, funny I could almost say that your list is also the difference between HR and Recruiters at least in the UK.<br />
<br />
BUT I see the role of Community Manager within a Recruitment Consultancy or HR as a very new and different role and one that is new and needed - I see it in terms of the "publishing perspective" because for me ( a publishing background) running an effective Social Recruiting Strategy is about many of the skill that exist in the publishing world; It is<br />
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- Database Management ( a crude term but a Talent Pool/Puddle or a Facebook or Linkedin Group) is a database of names/information<br />
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- Editorial - what brings a group "alive" is content - user generated, "U" generated or aggregated without content you have a "filling cabinet of contacts".<br />
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- Engagement - we constantly hear this term but it is true - content alone is not engagement. This maybe is the new element that social brings and makes it so different and challenging. It is the hands on "light touch" element that makes the community feel respected, appreciated, informed etc. It is what recruitingblogs get and do so well.<br />
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- Re-Distribution - you want usual to both sustain and grow your community so the networking, sharing and redistribution of learning and content builds and keeps the community "refreshed".<br />
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- Management - any community needs to be managed - the community manager.<br />
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A long waffle but to me these attributes I have seen before in the publishing world BUT not in one person - we had editors, journalists, circulation managers, marketing etc and with the old world pricing model this was sustainable. But today in the e-economy of social publishing one person has to do all this.<br />
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So if you are a Recruitment Consultancy or an In-House embarking on a social recruiting strategy you will need a Community Manager - and they won't get sacked for missing one target!!.<br />
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Regards<br />
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Keith