Member # 11444
Eric Putkonen
  • Male
  • Saint Petersburg, FL
  • United States
  • Dedicated Senior Medical Center, a…
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Eric Putkonen is now friends with Michael Warne, Harmion Morris and Aditya Pandey
Feb 12, 2020

I love connecting the right people with the right company (based upon culture, passion, and skills) and I love process improvement.  I believe that Talent Acquisition, Employee Engagement, Employment Brands, & Leadership can be so much more (than it is).  I believe every great company is made up of great people.  Finding great people is hard. Retaining great people is harder.  I believe in challenging the status quo to find better ways of recruiting and retaining talent...based on research, testing, & metrics.

We should be using modern marketing (using direct marketing theory with metrics), copywriting, transparency, Whys (causes), USPs (Unique Selling Propositions), recruiting videos, employee empowerment, tribe building, and much more.

Profile Information

First Name
Last Name
Country (Pick One)
United States of America
State (if Applicable)
Job Title (select one)
Recruiting (Other)
Dedicated Senior Medical Center, a ChenMed company
Which industries do you work in now?
Healthcare, Health Care & Pharmaceuticals
How many employees work at your company?
G. 1001 - 5000
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Twitter Profile

Eric Putkonen's Blog

Will A/B Testing Be the Next Big Thing in Recruiting?

At the end of last year, ERE published an article called “9 Talent-acquisition Trends to Watch for in 2017.”  I was excited to see one of the bullet points was as follows:

A/B testing will become a critical factor in the battle for talent. Do fewer candidates drop off during the application process if you reduce your number of screening questions? Is a candidate…


Posted on April 25, 2017 at 4:32pm

It’s Illegal to Inquire About a Job Applicant’s Salary History

That’s right another joins in…the New York City Council has enacted legislation (effective in 180 days) prohibiting employers from inquiring about a job applicant’s “salary history.”   They are not the only ones.  There are several cities and states thinking about passing similar laws – some already have.  For example, Philadelphia passed…


Posted on April 11, 2017 at 9:07am — 3 Comments

Can We Please Stop Asking for Cover Letters Yet?

From what I can see, it seems most companies still ask for cover letters.  Isn’t this just one more hurdle and inconvenience to make applicants go through that really doesn’t add value?

Based on my experience, cover letters are not needed anymore.  I know I am not alone in this (from speaking with peers), but I have not read a cover letter in years.  By and large, we don’t care what is on the cover letter.  Everything we need to see should be on the resume.…


Posted on March 31, 2017 at 3:57pm — 1 Comment

Why Are We Still Using Stock Photos on Our Careers Sites?

I pretty consistently read the articles on ERE and have done so for years. Many of the articles are geared towards showing innovation in recruiting and how we could all be doing things better. Other times, you get articles that tell you things that are obvious but so many companies still are behind the ball on.

Last week, there was an article called “…


Posted on March 14, 2017 at 3:17pm — 1 Comment

Words Matter: Recruitment Copywriting 101

If you have not read it, I recommend reading “The Psychology of Persuasion” by Kevin Hogan. It is a book that many marketers would be familiar with and the content is backed by scientific studies.

One of the sections of the book is about the…


Posted on February 28, 2017 at 9:07am

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