It’s 15 years since McKinsey coined the term ‘the war for talent’. They named a phenomenon that organisations across the world had been experiencing – and the term has reverberated throughout the business world ever since, through booms, busts, upturns and meltdowns.

Having great talent has always been important, of course. Now most organisations see it as critical. But have we been intelligently engaging with talent on all fronts to win this battle for hearts and souls? I don’t think…