Creating a social media strategy is something that is quite commonly observed and encountered by the legions of Twitter, Facebook and MySpace users that log in every minute of the day. This approach to marketing via social media is a very cost-effective method of advertising and reaching out to consumers, especially when you consider the fact that you have consumers eying your ads 24/7. However, not every single marketing strategy using social media out there is successful. For every successful and profitable venture, many others end up wasting their time and money. What's the difference? What makes a marketable social media strategy?

The power of viral marketing
Simply put, viral marketing is all about using an existing social media network to increase the market presence of a particular product or service. All you need to do is tap the resources of this network by...

Creating the viral effect
One word: interest. To successfully spread viral marketing, you must first provide interesting content that deals with the product or service that you offer. A social media strategy can take advantage of this by creating amusing animations, funny quips, informative content or even simply just announcing your product or service. The latter can spark interest if you know when, where and how to announce it. Simply put, you have to come up with something interesting that will make users and viewers want to share it in their own existing networks.

Creating a social media strategy is something that is quite commonly observed and encountered by the legions of Twitter, Facebook and MySpace users that log in every minute of the day. This approach to marketing via social media is a very cost-effective method of advertising and reaching out to consumers, especially when you consider the fact that you have consumers eying your ads 24/7. However, not every single marketing strategy using social media out there is successful. For every successful and profitable venture, many others end up wasting their time and money. What's the difference? What makes a marketable social media strategy?

The power of viral marketing
Simply put, viral marketing is all about using an existing social media network to increase the market presence of a particular product or service. All you need to do is tap the resources of this network by...

Creating the viral effect
One word: interest. To successfully spread viral marketing, you must first provide interesting content that deals with the product or service that you offer. A social media strategy can take advantage of this by creating amusing animations, funny quips, informative content or even simply just announcing your product or service. The latter can spark interest if you know when, where and how to announce it. Simply put, you have to come up with something interesting that will make users and viewers want to share it in their own existing networks.

A word of caution
Viral marketing is a very viable social media strategy that you can use to increase awareness of your product or service, but it is a double-edged sword. You have to be very careful with the explicit and implicit messages of your viral marketing campaign on the Internet, as it will cross borders and cultures. Racial slurs, gender issues, religious symbols and other similar taboo topics have to be carefully screened out if you want to be successful.

Keep all this in mind, and you will find viral marketing to be a very useful social media strategy that has a very high return on investment - if you know how to use it properly, that is.

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Maximizing the viral effect
There are ways you can maximize the viral effect, and one of the most effective ways is to increase the number of people that you first infect." You can do this the traditional way by expanding your networks and increasing readership by sheer marketing finesse, or you can tap pre-existing networks for readers via a "middleman service." One example of such middleman services are the various Twitter followers tools, where you are given the option to power Twitter by buying hundreds, even thousands of followers. Whatever you do, increased readership will always work in your favor when it comes to viral marketing