Picture the scene.

A leading consumer goods company with a well known portfolio of brands. A key brand in their portfolio has been identified for investment, an element of which is to be targeted in a new advertising campaign to communicate and deliver the key brand benefit (KBB) and core message.

They want to appoint an expert (advertising agency) to work with them to develop the best and most effective, relevant way of communicating the message to their target…

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There was an article in Recruiter magazine on 24 November 2010. That age old debate about in-house versus agency side recruitment!



The debate appears to be positioned as the two being in different tribes.



As a well know British TV character Victor Meldrew might say, "I don't believe it."

That is rather over simplifying things in my view. A core difference… Continue

A fellow recruiter I bumped into the other day was giving me their twopence worth on the current state of play in recruitment and the world in general. The upshot being, what on EARTH was I thinking in looking to collaborate with the enemy. For enemy, read RECRUITMENT PROCESS OUTSOURCING.…

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