Choose Wisely

Throughout my time at the ERE Conference, I noticed an interesting practice. While the exhibit hall continually buzzed, the real deals were not being made in front of a booth painstakingly designed by a frustrated Marketing Director. They weren't happening because one technology was better or more advanced than another. Deals weren't closing because this company (or that) had the best promotional giveaway.

Deals were happening because relationships were being developed and cemented. True, people like to do business with people they know. But it is also true that people do business with those who can solve a problem, address an issue head on or who have a considerable referral list.

I know a couple of the guys at GreenJobInterview.com. I wrote about this company last May and I was happy to see that not only were they thriving but they were an ERE sponsor with a well-placed booth in the Exhibition Hall. This company has shown classic growth with a needed product that solves a problem; thus the reason for their continued existence.

There are many solutions provided by resolute HR and recruiting vendors. Perhaps the perfect solution for you is an audio-file attached to a resume or maybe it's a long-distance interviewing product. Whatever your problem / issue, it is important to remember that there is probably a vendor waiting to be your solution. And if there isn't a vendor, well, then, new product / service development can't be too far behind.

Some deals are made in the light of day, some are made in a pub on a cocktail napkin. But more importantly, problems are identified, brought full-force into the light of day and, ultimately, a solution is road-mapped. Whether you use a Nav-Sat, Mapquest or a Thomas Guide may be what seals your deal...

Choose wisely.

by rayannethorn

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Permalink Reply by Fran Hogan on March 18, 2010 at 8:35am

I think it is comforting to know that with all the new technology available to us to sell our services / products......good old fashioned value and service is still the best method.

You have a keen eye for business Rayanne and It is so interesting to read your observations. Keep them coming!