Marketing and Human Resources are worlds apart as far as the type of work involved and the personalities they attract. However, you’d be quite surprised to see much both of these specializations have in common.

Working With Search Engines

Seach Engine Marketing has become one of the most important marketing channels. Whether it’s having your website or content show up organically or via paid search - you want to…

James Surowiecki begins his book The Wisdom of Crowds with a description of Sir Francis Galton’s visit to a country fair in 1906. Galton witnessed a competition where members of the crowd guessed the weight of an ox after slaughtering and dressing. Galton analyzed 787 guesses from crowd members including priests, schoolgirls, and clerks.  The crowd’s average estimate was 1,197 lbs.  The ox weighed 1,198 lbs.

Individuals are subject to biases, prejudices, emotions, and…