A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years.
A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little…
Continue
Posted on February 4, 2009 at 5:38pm
Comment Wall
You need to be a member of RecruitingBlogs to add comments!
Join RecruitingBlogs