Wanna know WHY people buy stuff or hire you?

Here it is:

1) Can you help make them money?

2) Can you help them save money?

3) Will you help them save time?

4) Will you help their company survive/thrive in the market?

5) Can you make them look good?

There ya go. That's it...they have to be able to answer YES to at least ONE of the aforementioned Q's or you're dead in the water. Wrap yer head around it-then execute!

BK