Do you need Search Engine Optimization for a Recruiting website?

Do you need Search Engine Optimization for a Recruiting website?

In this article: Setting a Website for Your Business: Key Points

I talk about setting up a recruiting site. One of my points is that you do not need SEO for a simple site as long as you make sure your job postings are found. Please review the post and let me know if you agree with this approach. (I'm talking about a new or an updated site for an independent recruiter or a small recruiting business; I am trying to list the minimal efforts to have a website up and running).

(Please also note that this post is my entry for the Talent Buzz blog post contest that I won the last time and am hoping to win again. The rules are here, and I believe that you can still enter the contest.)

Thanks,
Irina

▶ Reply to This

Replies to This Discussion

Permalink Reply by pam claughton on March 2, 2009 at 3:25pm

If you are going to have a web site, why not optimize it? It is simple and free to do, so why not take a little extra time to make sure your web site gets found? Simple tweaks can make a big difference. One of the easiest things to do is to have a blog page and update it often with new search information. Frequent new content on a blog, can mean better search results for your site. I am not an expert on SEO by any means, but a quick google search will result in loads of free info, so that your only investment is the time it takes to add some keywords to your site.

~Pam

▶ Reply

Permalink Reply by Irina Shamaeva on March 2, 2009 at 3:31pm

Pam,

Yes. If it's quick and easy, sure, why not. However,

Can you imagine a scenario when a company (an internal recruiter, HR, or a hiring manager) runs across an independent recruiter's website (just from a search on Google on some keywords) and calls that recruiter up wanting to work with them? I can hardly imagine that.

-Irina

▶ Reply

Permalink Reply by pam claughton on March 2, 2009 at 3:46pm

Irina,

No, I don't see that happening. But, I can tell you from experience that it's the candidates who will find you from the google searches, and that's the key reason to optimize your site. :)

~Pam

Irina Shamaeva said:

Pam,

Yes. If it's quick and easy, sure, why not. However,

Can you imagine a scenario when a company (an internal recruiter, HR, or a hiring manager) runs across an independent recruiter's website (just from a search on Google on some keywords) and calls that recruiter up wanting to work with them? I can hardly imagine that.

-Irina