Hey! Iain Hamilton here for another edition of TA Hack.

I hope you like the new intro music that we’ve got in the video. Today, we’re here to talk about why we create content for talent attraction and why we score people on how they interact with that content; two really, really interesting topics.

Bored reading? Then watch the …

Many organisations are acutely aware that the talent they bring in to their business is the key to their future success. This has led to a massive increase in marketing activity as recruitment professionals attempt to engage their talent pools. 

Just pop onto LinkedIn today and you are almost guaranteed to be inundated by job adverts in your news feed, companies…

Recently, I quickly accepted the opportunity to attend a recruitment data insights conference with the in-house recruitment network in London. On the way to the conference, I was excited to see where the recruitment industry is going. Excited to learn how much progress we were making in using the data that we are creating.

So, First of All, Where are we Creating Recruitment Data?…

When I started out in recruitment, it was a different world. Job ads were everything. Companies and agencies alike, paid for job ads online, in newspapers and attended industry events to attract talent. Lots of companies still do some or all of these activities, but for many their employer branding is becoming one of their most impactful tools.

Rather than solely…