For a talent acquisition manager, the career website is often their first exercise in employer branding. These days, companies are deploying employer brand strategy to their social media channels as a means to further engage with talent. However, once a candidate decides to apply for a job, the rest of the hiring process often lacks any employer branding at all. It's almost as if the moment they are added to your ATS, the candidate is treated like any other candidate applying to any other company and the next time they encounter any distinctive employment brand experience is when they walk through your doors, if they ever make it that far. 

In order to turn applicants into your brand ambassadors, it's vital that you find ways to infuse your employer brand into the gap between application and hire, otherwise known as the interview process. Online video interviewing allows you to consistently communicate your Employee Value Proposition throughout.... Here's how:

Show candidates your employee experience

The employee experience starts well before the first day of work. Video interviewing gives candidates an idea of what it's like to work for your company before they step foot in your office. Platforms like Wowzer give you the opportunity to create and share videos that give applicants a glimpse into your culture and the employee experience they can expect when they join your organization.

Involve real team members for authenticity

People have pretty good BS detectors, and stock photography or video won't help candidates feel like employees are valued. Recruiting videos should feature real employees to reflect the true character of the company. Even better, let candidates meet one or more team members through the video interview. Candidates report feeling more comfortable with a company they understand and a hiring manager they can actually see.

Increase engagement without increasing time commitment

Meeting candidates 1:1 is important, but the time investment it takes can be difficult to maintain during times of volume hiring. Enter recorded video interviewing and your trusty EVP! By using your carefully crafted message and a video interviewing platform, you can increase candidate engagement and improve the experience without addiitonal time commitment. A quality relationship with the candidate starts that much sooner.

Keep top talent engaged 

Some hiring cycles are so long that it's important to remind candidates why they're there in the first place. Top talent is particularly vulnerable to abandoning the process, unless you can keep them interested. This is one reason employer brand has more staying power than most people initially realize. Use the recorded and live video interviews to show A-list candidates that they are serious candidates.

Tune in next week to hear about the 8 must-have elements for a employer branded video strategy! Subscribe to get our blog delivered to your inbox so you won't miss these and other key recruiting tips.

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