To proactively attract and engage today’s consumer-minded candidates, modern recruiting organizations of all sizes are adopting best-practice Marketing principles and adding Recruitment Marketing skills to their teams to give their strategies an edge. SmashFly decided to take a deeper look into recruitment marketing adoption: so we started with the 2015 Fortune 500.…

ATTN: Talent Acquisition teams. If there is a key area to borrow from the marketing side of the house, it’s in email marketing best practices. Pardot, one of the leading marketing automation platforms, reported these powerful statistics about email in 2015:

• For 70% of Internet users,…

I remember when I wasn’t allowed to use Wikipedia as a source for papers or research in school. Whether that was because teachers thought it wasn’t accurate or they wanted us to walk to the library to get a real book, it was extremely annoying. Well teachers, the times have changed―Wikipedia is nearly always the top source listed in Google for nearly everything, and it’s updated in a nanosecond. If Wikipedia doesn’t have an entry for a topic, I feel like it doesn’t exist.

So needless…

Talent acquisition strategy is changing, requiring new skills to help attract consumer-minded candidates. This change currently underway in recruiting is similar to how the marketing function has evolved over the past 10 years.

Marketing has largely turned “inbound” in the last decade―customers are finding their own paths to products and services versus companies using…