To proactively attract and engage today’s consumer-minded candidates, modern recruiting organizations of all sizes are adopting best-practice Marketing principles and adding Recruitment Marketing skills to their teams to give their strategies an edge. SmashFly decided to take a deeper look into recruitment marketing adoption: so we started with the 2015 Fortune…

ATTN: Talent Acquisition teams. If there is a key area to borrow from the marketing side of the house, it’s in email marketing best practices. Pardot, one of the leading marketing automation platforms, reported these powerful statistics about email in 2015:

• For 70% of Internet users,…

I remember when I wasn’t allowed to use Wikipedia as a source for papers or research in school. Whether that was because teachers thought it wasn’t accurate or they wanted us to walk to the library to get a real book, it was extremely annoying. Well teachers, the times have changed―Wikipedia is nearly always the top source listed in Google for nearly everything, and it’s updated in a nanosecond. If Wikipedia doesn’t have an entry for a topic, I feel like it doesn’t exist.

So needless…

Talent acquisition strategy is changing, requiring new skills to help attract consumer-minded candidates. This change currently underway in recruiting is similar to how the marketing function has evolved over the past 10 years.

Marketing has largely turned “inbound” in the last decade―customers are finding their own paths to products and services versus companies…

There are five main components of a successful recruitment marketing strategy―but not all strategies are created equal. So why not listen to major organizations that are succeeding?

Check off the do’s and banish the don’ts to make your program more engaging and improve your ROI.

DO talk about the work in an impactful way. Lockheed Martin uses content to actually open up conversations with segments of their talent pools. Instead of talking about the job as a…

There is a driving similarity between us marketers, HR managers and recruiters: Every single one of us has been a job candidate.

We’ve been the active candidate, constantly pursuing and looking. We’ve also been the passive candidate, researching the companies we like and waiting for the right role to come our way from a referral or sending a resume out on a…