I have been preaching this to recruiters for a long time. STOP putting all your eggs into the social media basket and expecting it to deliver. It usually gets disappointing results, especially when you put so much focus on it.

But first let me know clarify what I mean when I refer to social media as all recruiters use LinkedIn as a main channel for finding clients and candidates which is fine.

LinkedIn plays by some different rules, so I am not…

Marketing through social media has its many benefits. It allows you to reach out to your audience to richly engage with them in a way that traditional advertising can’t. Putting your brand or your product out there in the social media jungle can also open it to vulnerability.

Since marketing through social media is a two-way street, it is unavoidable that your brand, product or service can get exposed to haters, trolls and a flood of negative comments. And no matter how careful you…

The number 1 reason I hear from business owners for not actively marketing on digital channels is this – I don’t know what content to create and I don’t have time to do it anyway!

I am going to take away that excuse right now. Creating content, just like all your marketing should be simple. There are 3 main types of content and my favourite is repurposed content.

Repurposed content is the existing content you are repeating or reusing. It sounds simple enough because it…

ARE YOU READY TO BE IN THE TOP 5% OF RECRUITERS USING SOCIAL MEDIA TO ATTRACT CLIENTS & CANDIDATES?

The power of conversation on digital and social is massive. Conversation must be two-way authentic communication between people. With big changes to the social media landscape (on all channels) doing the same stuff you have been doing is no longer relevant or working for you. So I want to share some secrets with you that can make a real difference to…