Tanya Williams's Blog (18)

How to Activate Your Employees for Growth

Find out why and how you should be empowering your employee brand ambassadors to be your sales army in my video. To find out how to implement this in to your business, let's chat. Book a time with me here: https://calendly.com/tanya-26

Added by Tanya Williams on February 22, 2019 at 10:00am — No Comments

The human factor of digital marketing

I am a digital girl. I love how technology can transform our lives and our businesses. However, the one factor that always gets overlooked is the human factor.

Despite the technology, there is one vital component to the mix. People!! It’s people that are using technology. We are the one factor that can make or break a digital channel or…

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Added by Tanya Williams on February 14, 2019 at 8:00pm — No Comments

Go deeper, not wider on social media

No one has infinite time and resources to spend on social media, so it makes sense to go deeper, not wider. Find out what I mean and how to adopt the 'dive deep' strategy in my video. 

Added by Tanya Williams on February 5, 2019 at 9:00am — No Comments

How to turn your employees into marketing super heroes

Your staff is one of your biggest untapped resources. Most of your recruitment team have some sort of digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleeping giant, just waiting to be…

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Added by Tanya Williams on January 30, 2019 at 7:30pm — No Comments

Social Amplification - What is it and why you need it.

Do you know what Social Amplification is? Find out the what's and why's of Social Amplification in my video. 

Tanya

Added by Tanya Williams on January 21, 2019 at 10:00am — No Comments

How to use Facebook ads to reach passive candidates Part 2

As I discussed in part 1 of the series, new technology is readily available to help recruiters do their jobs better but unfortunately, it is greatly underutilized as recruiters are either not aware of the options or they don't know how to use them effectively. In Part I spoke about the importance of the context of your ad content. In Part 2 I talk about the main ad elements you need to get right. 

One of these is using Facebook Ads to Reach Passive…

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Added by Tanya Williams on May 2, 2018 at 5:30pm — No Comments

How to Use Facebook Ads to Reach Passive Candidates

New technology is readily available to help recruiters do their jobs better but unfortunately, it is greatly underutilised as recruiters are either not aware of the options or they don't know how to use them effectively.

One of these is using Facebook Ads to Reach Passive Candidates.

Watch part 1 to find out why you need to use Facebook ads and learn this vital skill…

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Added by Tanya Williams on April 22, 2018 at 8:30pm — 4 Comments

CEO’s stop leaving your personal and company branding to your marketing teams

Are you one of the 61% of CEO’s that doesn’t have a social media presence? Hard to believe that many CEO’s don’t understand the importance of a social media presence for their personal brand and credibility.

It amazes me how many CEO’s, directors and business owners have little…

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Added by Tanya Williams on October 6, 2017 at 2:56am — 1 Comment

Recruiters, why aren’t you using social media to build your employer brand of choice?

Social is used incorrectly by many businesses and recruiters.

Social is exactly that – a social platform where potential customers are interacting with friends, family and articles that are of interest to them. When you are posting social messages you are interrupting…

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Added by Tanya Williams on September 26, 2017 at 1:38am — 5 Comments

People should be at the centre of your digital marketing

Digital technology is an enabler. It is a tool to help you reach an audience, manage your systems and processes and help you get found to name just a few benefits. Many businesses see digital technology as a solution to all their problems

Through the many conversations I have with businesses I rarely hear…

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Added by Tanya Williams on September 12, 2017 at 3:27pm — No Comments

Are you guilty of ‘jobs & blogs’ Syndrome?

We live in a connected world and one that is becoming more digitally savvy each day. With over 17 million Australians now on Facebook alone, many recruiters just aren’t keeping up with what their clients and candidates really want from them > being accessible on their channel of choice, adding…

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Added by Tanya Williams on August 30, 2017 at 5:44pm — 2 Comments

Digital success is all about having the right ingredients

Anyone that knows me knows that I do not cook so talking about ingredients is a little ironic. But the analogy I am using is a good one to explain how digital marketing can be successful so I have the oven on (virtually speaking) and I am ready to create.

We are currently in an environment where we are getting bombarded with content at a crazy pace (thanks Facebook). There is an expert on every corner telling you if you did (insert their product or skillset here) you are going to get…

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Added by Tanya Williams on July 2, 2017 at 8:00am — No Comments

What to look for when hiring a digital manager?

I was prompted to write this after having a very similar conversation with a few people this week around hiring a digital marketing person to work in their business. Between each conversation there were some common issues:

  • Don’t know what I don’t know > as I don’t know digital I am…
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Added by Tanya Williams on June 16, 2017 at 10:20pm — No Comments

Digital tactics to stand out as a recruiter

Added by Tanya Williams on June 1, 2017 at 5:38pm — No Comments

Remember that your candidates are also influencers & referrers

I always find it interesting to have conversations with recruiters about candidates and their role in their business. Now of course, they are extremely important as without candidates you don’t have a business.

But one thing that is evident in my personal experiences is that what recruiters are saying and what they are doing are two different things.

One thing that you need to remember is that your candidate is also an influencer AND a potential referrer. I wrote recently about…

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Added by Tanya Williams on May 12, 2017 at 6:30pm — No Comments

Are you making these 5 digital mistakes that are costing your recruitment team money?

Digital marketing can be overwhelming for many recruiters and what happens is that you often take a shotgun approach, which results in wasting money and missing opportunities to leverage your digital visibility.

Digital offers so many opportunities and now is the time to change your analogue thinking to digital. The best place to start is with the basics however many businesses miss some of the most basic tactics that end up costing them lost opportunities. 

So here are 5…

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Added by Tanya Williams on May 8, 2017 at 6:30pm — No Comments

How your recruiters can increase your brands digital visibility.

Your staff is one of your biggest untapped resources. Most of your recruitment team have some sort of digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleeping giant, just waiting to be awoken.

Tips to activate your recruiters you need to have these ingredients as a minimum:

  • Create a brand Employee Engagement Program – it…
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Added by Tanya Williams on May 5, 2017 at 6:31pm — No Comments

Common mistakes I found on 20 recruiters digital channels

As a digital specialist I spend a lot of time online looking at the digital channels of businesses. In preparation for some industry workshops & webinars I recently reviewed 20 recruitment websites from various locations and of various sizes to see how they compared and any common issues that stood out to me.

This is what I found:

  • CEO’s that don’t have a digital profile (or a LinkedIn profile)
  • Social media feeds that were just job posts
  • Lack of story…
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Added by Tanya Williams on May 1, 2017 at 5:30pm — No Comments

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