I have been preaching this to recruiters for a long time. STOP putting all your eggs into the social media basket and expecting it to deliver. It usually gets disappointing results, especially when you put so much focus on it.

But first let me know clarify what I mean when I refer to social media as all recruiters use LinkedIn as a main channel for finding clients and candidates which is fine.

LinkedIn plays by some different rules, so I am not…

Marketing through social media has its many benefits. It allows you to reach out to your audience to richly engage with them in a way that traditional advertising can’t. Putting your brand or your product out there in the social media jungle can also open it to vulnerability.

Since marketing through social media is a two-way street, it is unavoidable that your brand, product or service can get exposed to haters, trolls and a flood of negative comments. And no matter how careful you…

The number 1 reason I hear from business owners for not actively marketing on digital channels is this – I don’t know what content to create and I don’t have time to do it anyway!

I am going to take away that excuse right now. Creating content, just like all your marketing should be simple. There are 3 main types of content and my favourite is repurposed content.

Repurposed content is the existing content you are repeating or reusing. It sounds simple enough because it…

ARE YOU READY TO BE IN THE TOP 5% OF RECRUITERS USING SOCIAL MEDIA TO ATTRACT CLIENTS & CANDIDATES?

The power of conversation on digital and social is massive. Conversation must be two-way authentic communication between people. With big changes to the social media landscape (on all channels) doing the same stuff you have been doing is no longer relevant or working for you. So I want to share some secrets with you that can make a real difference to…

Social is used incorrectly by many businesses and recruiters.

Social is exactly that – a social platform where potential customers are interacting with friends, family and articles that are of interest to them. When you are posting social messages you are interrupting them so you need to be mindful of the context of your…

Find out how to leverage one of your biggest untapped resources to amplify your marketing messages in my video. To discuss how to implement an Employee Brand Ambassador Program into your business.

Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before.

However, the one thing that many businesses forget is that they don’t own those audiences. That’s right – you are…

I am a digital girl. I love how technology can transform our lives and our businesses. However, the one factor that always gets overlooked is the human factor.

Despite the technology, there is one vital component to the mix. People!! It’s people that are using technology. We are the one factor that can make or break a digital channel or…

No one has infinite time and resources to spend on social media, so it makes sense to go deeper, not wider. Find out what I mean and how to adopt the 'dive deep' strategy in my video. 

Your staff is one of your biggest untapped resources. Most of your recruitment team have some sort of digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleeping giant, just waiting to be…

Do you know what Social Amplification is? Find out the what's and why's of Social Amplification in my video. 

Tanya

As I discussed in part 1 of the series, new technology is readily available to help recruiters do their jobs better but unfortunately, it is greatly underutilized as recruiters are either not aware of the options or they don't know how to use them effectively. In Part I spoke about the importance of the context of your ad content. In Part 2 I talk about the main ad elements you need to get right. 

One of these is using Facebook Ads to Reach Passive…

New technology is readily available to help recruiters do their jobs better but unfortunately, it is greatly underutilised as recruiters are either not aware of the options or they don't know how to use them effectively.

One of these is using Facebook Ads to Reach Passive Candidates.

Watch part 1 to find out why you need to use Facebook ads and learn this vital skill…

Are you one of the 61% of CEO’s that doesn’t have a social media presence? Hard to believe that many CEO’s don’t understand the importance of a social media presence for their personal brand and credibility.

It amazes me how many CEO’s, directors and business owners have little or a very poor presence on their digital channels, particularly LinkedIn…

Social is used incorrectly by many businesses and recruiters.

Social is exactly that – a social platform where potential customers are interacting with friends, family and articles that are of interest to them. When you are posting social messages you are interrupting them so you need to be mindful of the context of your content and when it is being consumed…

Digital technology is an enabler. It is a tool to help you reach an audience, manage your systems and processes and help you get found to name just a few benefits. Many businesses see digital technology as a solution to all their problems

Through the many conversations I have with businesses I rarely hear the word ‘people’ bought into the conversation. As a…

We live in a connected world and one that is becoming more digitally savvy each day. With over 17 million Australians now on Facebook alone, many recruiters just aren’t keeping up with what their clients and candidates really want from them > being accessible on their channel of choice, adding something of value to their day and providing solutions to their…

Anyone that knows me knows that I do not cook so talking about ingredients is a little ironic. But the analogy I am using is a good one to explain how digital marketing can be successful so I have the oven on (virtually speaking) and I am ready to create.

We are currently in an environment where we are getting bombarded with content at a crazy pace (thanks Facebook). There is an expert on every corner telling you if you did (insert their product or skillset here) you are going to get…

I was prompted to write this after having a very similar conversation with a few people this week around hiring a digital marketing person to work in their business. Between each conversation there were some common issues:

• Don’t know what I don’t know > as I don’t know digital I am not sure if the people I am talking to know what they are talking…