Marketing through social media has its many benefits. It allows you to reach out to your audience to richly engage with them in a way that traditional advertising can’t. Putting your brand or your product out there in the social media jungle can also open it to vulnerability.
Since marketing through social media is a two-way street, it is unavoidable that your brand, product or service can get exposed to haters, trolls and a flood of negative comments. And no matter how careful you…Continue
Added by Tanya Williams on February 3, 2020 at 10:30am — No Comments
The number 1 reason I hear from business owners for not actively marketing on digital channels is this – I don’t know what content to create and I don’t have time to do it anyway!
I am going to take away that excuse right now. Creating content, just like all your marketing should be simple. There are 3 main types of content and my favourite is repurposed content.
Repurposed content is the existing content you are repeating or reusing. It sounds simple enough because it…Continue
Added by Tanya Williams on November 3, 2019 at 5:30pm — No Comments
The power of conversation on digital and social is massive. Conversation must be two-way authentic communication between people. With big changes to the social media landscape (on all channels) doing the same stuff you have been doing is no longer relevant or working for you. So I want to share some secrets with you that can make a real difference to…Continue
Added by Tanya Williams on May 21, 2019 at 1:17am — No Comments
Social is used incorrectly by many businesses and recruiters.
Social is exactly that – a social platform where potential customers are interacting with friends, family and articles that are of interest to them. When you are posting social messages you are interrupting them so you need to be mindful of the context of your…Continue
Find out how to leverage one of your biggest untapped resources to amplify your marketing messages in my video. To discuss how to implement an Employee Brand Ambassador Program into your business.
Added by Tanya Williams on March 7, 2019 at 10:00am — No Comments
Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before.
However, the one thing that many businesses forget is that they don’t own those audiences. That’s right – you are…Continue
Added by Tanya Williams on February 25, 2019 at 7:30pm — No Comments
Despite the technology, there is one vital component to the mix. People!! It’s people that are using technology. We are the one factor that can make or break a digital channel or…Continue
Added by Tanya Williams on February 14, 2019 at 8:00pm — No Comments
No one has infinite time and resources to spend on social media, so it makes sense to go deeper, not wider. Find out what I mean and how to adopt the 'dive deep' strategy in my video.
Added by Tanya Williams on February 5, 2019 at 9:00am — No Comments
Your staff is one of your biggest untapped resources. Most of your recruitment team have some sort of digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a sleeping giant, just waiting to be…Continue
Added by Tanya Williams on January 30, 2019 at 7:30pm — No Comments
Do you know what Social Amplification is? Find out the what's and why's of Social Amplification in my video.
Added by Tanya Williams on January 21, 2019 at 10:00am — No Comments
As I discussed in part 1 of the series, new technology is readily available to help recruiters do their jobs better but unfortunately, it is greatly underutilized as recruiters are either not aware of the options or they don't know how to use them effectively. In Part I spoke about the importance of the context of your ad content. In Part 2 I talk about the main ad elements you need to get right.
One of these is using Facebook Ads to Reach Passive…Continue
Added by Tanya Williams on May 2, 2018 at 5:30pm — No Comments
New technology is readily available to help recruiters do their jobs better but unfortunately, it is greatly underutilised as recruiters are either not aware of the options or they don't know how to use them effectively.
One of these is using Facebook Ads to Reach Passive Candidates.
Watch part 1 to find out why you need to use Facebook ads and learn this vital skill…Continue
Are you one of the 61% of CEO’s that doesn’t have a social media presence? Hard to believe that many CEO’s don’t understand the importance of a social media presence for their personal brand and credibility.
It amazes me how many CEO’s, directors and business owners have little or a very poor presence on their digital channels, particularly LinkedIn…Continue
Social is used incorrectly by many businesses and recruiters.
Social is exactly that – a social platform where potential customers are interacting with friends, family and articles that are of interest to them. When you are posting social messages you are interrupting them so you need to be mindful of the context of your content and when it is being consumed…Continue
Digital technology is an enabler. It is a tool to help you reach an audience, manage your systems and processes and help you get found to name just a few benefits. Many businesses see digital technology as a solution to all their problems
Through the many conversations I have with businesses I rarely hear the word ‘people’ bought into the conversation. As a…Continue
Added by Tanya Williams on September 12, 2017 at 3:27pm — No Comments
We live in a connected world and one that is becoming more digitally savvy each day. With over 17 million Australians now on Facebook alone, many recruiters just aren’t keeping up with what their clients and candidates really want from them > being accessible on their channel of choice, adding something of value to their day and providing solutions to their…Continue
Anyone that knows me knows that I do not cook so talking about ingredients is a little ironic. But the analogy I am using is a good one to explain how digital marketing can be successful so I have the oven on (virtually speaking) and I am ready to create.
We are currently in an environment where we are getting bombarded with content at a crazy pace (thanks Facebook). There is an expert on every corner telling you if you did (insert their product or skillset here) you are going to get…Continue
Added by Tanya Williams on July 2, 2017 at 8:00am — No Comments
I was prompted to write this after having a very similar conversation with a few people this week around hiring a digital marketing person to work in their business. Between each conversation there were some common issues:
Added by Tanya Williams on June 16, 2017 at 10:20pm — No Comments
Added by Tanya Williams on June 1, 2017 at 5:38pm — No Comments
I always find it interesting to have conversations with recruiters about candidates and their role in their business. Now of course, they are extremely important as without candidates you don’t have a business.
But one thing that is evident in my personal experiences is that what recruiters are saying and what they are doing are two different things.
One thing that you need to remember is that your candidate is also an influencer AND a potential referrer. I wrote recently about…Continue
Added by Tanya Williams on May 12, 2017 at 6:30pm — No Comments