Talent Talk Cafe Transcript - What is Community - June 10/08

Susan Burns
Any initital thoughts about our topci and how you would define community?
3:03pm

Susan Kang Nam
Hello Susan~~ looking forward to joining your chat here today..
3:03pm

Susan Burns
Hi Suasan - welcome!
3:03pm

John Little
First time to the Talent Talk Cafe
3:03pm

Susan Burns
Hi John - welcome!
3:04pm

Susan Kang Nam
first time for me as well~~
3:04pm

Chet Volpe
community... a group with common interest.
3:04pm

Susan Burns
Hi Chet - thanks for the comment
3:04pm

Angelia Floyd
I'm hoping that this topic will give me more insight...but I would also agree with Chet. That's my general thought about it
3:05pm

Susan Burns
In addition to a common interest what else helps define a community
3:05pm

Susan Burns
And - what do you think people want/expect/desire from being part of the community?
3:05pm
Angelia Floyd
I think they want to feel part of the group
3:06pm

John Little
to gain wisdom and knowledge from like minded individuals
3:06pm

Chet Volpe
looking for mutual support and some benefit from belonging to the group.
3:06pm

Susan Burns
These are great comments - feeling a part of something, gaining knowledge, mutual support...
3:07pm

Ryan Leary
Hello
3:07pm

Maren Hogan
Well I think that "intimacy" needs to be part of community, yes at different levels and times but it is important
3:07pm

Rayanne
copmmunity: those with different expereinces and knowledge coming together for a common good
3:07pm

Slouch
I remember speaking to John sumser once and he told me that a successful community is one where the members and thpse participating somehow can say or feel that they get back more than what they put into it
3:07pm

Susan Burns
Hi Maren! Can you say more about intimacy
3:07pm

Rayanne
*community

Maren Hogan
mutual support is key though, you have to give as well as recieve
3:07pm

Susan Burns
Hi Rayanne! - So diverse ideas and thoughts?
3:07pm

Susan Burns
Great comments about sharing - giving/receiving - I like to think of it as a value exchange - contribute to get something back
3:08pm

Rayanne
yes, and touching on what Jason said, "giving back"
3:08pm

Maren Hogan
shoot. I am trying to but my comp is having issues, lemme run to the PC
3:09pm

Susan Burns
So, in the broader conversation about social networking sites and recruiting - what could make a difference then with how we've talked about community
3:09pm

Rayanne
"coming together is a beginning..:
3:09pm

Susan Burns
and what companies could do with their strategy?
3:09pm

Susan Burns
Rayanne - can you say more about "coming together"?
3:10pm

Rayanne
It was a quote by Henry Ford
3:10pm

Rayanne
"..Staying together is progress..
3:10pm

Maren Hogan
Community has to be intentional. If you have a billion LI connects but no relationships to back those up, that is not community
3:11pm

Rayanne
working together success
3:11pm

MN Headhunter
I think recruiters forget that social networking sites are just that, social. That it is about creating and furthering relationships.
3:11pm

Maren Hogan
Investing in those you can and building up some while learning from others can be practiced easily in companies if they implement a mentoring program that does not suck
3:11pm

MN Headhunter
Do that first, then see if someone is interested in a job
3:11pm

Susan Burns
Rayanne - so before you can move to process/results its important to come together and "be"...talk...share?
3:12pm

Jeff Ingman
Newbee here... to me the value of community is a way to get help from others facing the same issues.
3:12pm

Susan Burns
Hi Paul! Hi Jeff
3:12pm
MN Headhunter
(sorry to be late)\
3:12pm

Rayanne
recognizing that each of us comes from a different place with a different perspective
3:12pm

Susan Kang Nam
I would have to say be able to understand each other for that common goal in mind...having a developing a relationship
3:12pm

Susan Burns
Paul - glad your here!
3:12pm

Susan Burns
So respect is also part of community
3:13pm

MN Headhunter
absolutely
3:13pm

Rayanne
"being" is extremely important in order for that openess to take place
3:13pm

Susan Kang Nam
definitely - respect goes a long way..
3:13pm

Susan Burns
I've been re-reading the Cluetrain Manifesto and there is great content about online connections - conversation - marketplace
3:14pm

Rayanne
I think of it like a web - together we build soemthing strong and inclusive
3:14pm

Slouch
Susan, what do you think is working these days with recruiting and using social networks
3:14pm

Rayanne
apart we just build walls
3:14pm

Susan Burns
Jason - I've seen very few examples of success and whats working partly becuz companies are trying to dive in and extract value immediately w/out engagin in the community
3:15pm

Rayanne
that is never successful -
3:15pm

Rayanne
you have to come together first
3:15pm

Maren Hogan
Well I'm not Susan but I think the first question directly impacts the second. When you enter a comm like a bull in a china shop and start posting jobs and hitting people with what are, in essence, ads, they disengage
3:15pm

Susan Burns
Where they are engaging they are getting results - Twitter is producing hires but via the biz leads versus recruiters
3:15pm

MN Headhunter
Jason, here is my example. In 1000 tweets on Twitter I have asked 1 time about help filling a job.
3:16pm

Chet Volpe
anyone still there? anyone have any comments or experience with starting a group on one of the socia networks around having your motives questioned.
3:16pm


MN Headhunter
But durung that time I have had 8 requests to lend some help.
3:16pm

Susan Burns
Chet - I think your motives are questioned when you take the "bull" approach Maren describes. Its a dance at first and you need to play and have fun - then results will arise
3:17pm

Maren Hogan
Chet, I think when you follow some of the above guidelines, that tends to happen less and less. When you can give before taking and provide real value to your community, people will eventually come to you.
3:17pm

MN Headhunter
Someone once used the analogy of being at a party. Guy shows up, passes out his real estate business card. Hits everyone up for leads.
3:17pm

MN Headhunter
You do not want to be that guy
3:17pm

Maren Hogan
Reason? You are there and it is obvious you care. Does that sound like a Hallmark card?
3:17pm

Maren Hogan
or girl
3:17pm

Rayanne
Just give back more than you take and no one will question..
3:17pm

Slouch
i don;t even want to be at that party

Rayanne
my mom used to say, "keep the camping site cleaner than you found it..." that applies here as well
3:18pm

Susan Burns
When you enter a community and immediately want to extract value without contributing the community either doesn't respond or responds negatively. It can be detrimental to the brand
3:18pm

MN Headhunter
But the analogy goes for every situation. If you go to a party, recruiting event, or start a web site it cannot be about what you want but what you can offer
3:18pm

Jeff Ingman
So give a few examples of how to give to this community?
3:19pm

MN Headhunter
offer advice, offer to connect people, offer links to knowledgable people\
3:19pm

Rayanne
share expereiences,
3:19pm

Slouch
I think that with Ning and the ability to set up a provate network, the ability to create an unbelievable recruiting tools exists
3:19pm

MN Headhunter
promote others events, expertise
3:19pm

Slouch
private
3:19pm

Rayanne
be light-hearted..., this is not an easy job
3:19pm

Susan Burns
Community is taking a perspective that we are all connected at a deeper level. By listening to the community you also learn more about what they want


Slouch
Hey jeff, are you referring to RecruitingBlogs.com?
3:20pm

Susan Kang Nam
I am fairly new to all this.. and I think listening. is very important so far.. to reach out and to see what the "needs" are.. and how to give back... This is my perspective so far..
3:21pm

Jeff Ingman
Yes
3:21pm

Susan Burns
Also, looking at connection as being fun, an experiment, a global marketplace - often the community will begin to share what they want more of or less of - RB.com is a great example
3:21pm

Rayanne
listening is key
3:21pm

Rayanne
imperative, even
3:21pm

MN Headhunter
that and we all have had at some point in our careersm the same questions, issues, etc and at some point someone helped us it is our turn to help back
3:21pm

Susan Kang Nam
definitely..
3:21pm

Susan Burns
listening and giving back - very key in the beginning but also to grow and retain community
3:22pm

Maren Hogan
In life, and business, there is an excellent rule to follow: have one person you are mentoring (passing along knowledge, building up)
3:22pm

Maren Hogan
one person that you are on the same level with, so you can bounce ideas off each other, iron sharpens iron
3:23pm

MN Headhunter
but doing this takes time and most do not want to invest. they want to do a withdrawal without doing a deposit
3:23pm

Susan Burns
This is a great discussion - wonderful comments - thanks!
3:23pm

Maren Hogan
and a third that is your mentor, they hold you accountable and teach you what they've learned
3:23pm

Slouch
i just typed a ton of ideas and it never made it Jeff. I'll wait maybe there is a delay and I;ll retype it
3:23pm

MN Headhunter
(happened to me too)

Rayanne
happened to me too
3:24pm

Susan Burns
Time is a key factor - so how do we do all of this for recruiting? Is small, targeted better than firehose
3:24pm

Rayanne
I agree with Maren
3:24pm

MN Headhunter
Maren, intersting that I have been doing that without knowing I was doing that
3:24pm

Jeff Ingman
I'm new to this site. Where is the best place to go on the site to learn and contribute to the community?
3:24pm

Susan Burns
and yes - had the same thing with the chat black hole
3:24pm

Rayanne
right on the home page is a great place to start Jeff
3:24pm

Slouch
Jeff, you can read, and contribute ideas and perspectives, refer people to the site you think will add value and keep the site interesting
3:24pm

Susan Burns
jeff - this is a great starting point. you can also visit the forum - write/contribute or blog content
3:24pm

Slouch
you can submit videos
3:24pm

MN Headhunter
Jeff, start a blog post on your page or create a discussion forum.
3:25pm

Rayanne
and ideas
3:25pm

John Little
not to go all sales 101 but listening is the MOST important part of being a successful salesperson
3:25pm

Slouch
take me up on offers I make for free tickets to conferences. I give away a lot of them,
3:25pm

MN Headhunter
John, AMEN
3:25pm

Susan Burns
Jeff - great as well that your interested and asking!!
3:25pm

Maren Hogan
it's all good, some of us NEED sales 101
3:25pm

MN Headhunter
I always suggest "lurking" for a period of time. Get to know the "players", get to know the culture of the group before jumping in
3:25pm

Rayanne
sometimes we worry so much about what we will say next that we stop listening
3:26pm

Slouch
this idea for talent talk was susans and now she has the floor. If you ever have ideas about how you can add something here, let me know
3:26pm

Susan Burns
Just read that ameriprise is giving training to their brokers on compassion - revenue went up and stress went down
3:26pm

Susan Kang Nam
I agree with Rayanne on that..
3:26pm

Jeff Ingman
I know about lurking but it can get boring if you don't jump in... even if you aren't up to speed
3:26pm

Maren Hogan
that is so cool. whose brainchild was that one?
3:26pm

Rayanne
that is a great idea
3:26pm

Susan Burns
Paul - definitely - observe and then immerse!
3:26pm

Maren Hogan
Oh nuts, I think I did it backward. Oh well!
3:27pm

Chet Volpe
In my experience using linkedin for networking and recruiting, I always approach folks from the networking prespective and if they are interested in the position I am trying to fill, that is good. not sure how to get started on some of the others like
3:27pm

Rayanne
it all goes back to that darn "golden rule"
3:27pm

MN Headhunter
Jeff, it's a fine line. Some folks jump in like a cannon ball. Some try the water with the ote
3:27pm

Susan Burns
Maren/Rayanne are u asking about the ameriprise training?
3:27pm

MN Headhunter
toe
3:27pm

Chet Volpe
myspace or face book
3:27pm

Maren Hogan
I am asking about ameriprise training
3:27pm

Rayanne
yup
3:27pm

Susan Burns
chet - depends - big diff in demographics between the two and ms is shedding members
3:27pm

MN Headhunter
Chet, do a search on MySpace. People sign up for diffeent things like friend, dating, relationships, and networking
3:28pm

Susan Burns
maren/rayen - no link but was in Ode magazine. Its on my list to write about - very cool and measurable outcomes
3:28pm

MN Headhunter
If they say networking, that is for me an open invitation to introduce myself. But offering something they might want
3:28pm

Susan Burns
oops- sorry Rayanne - typing to fast and missed a few letters
3:29pm

MN Headhunter
like an upcoming tech event, salary information, news link
3:29pm

Maren Hogan
Ode? Is new to me. Will look up
3:29pm

Rayanne
you can call me Ray
3:29pm

Susan Burns
RE community - I'm at a university recruit conference and we just had a panel discusion - they are totally turned off by recruiters who dive in and reach out to recruit
3:29pm

Susan Burns
they see as separate space between personal and professional
3:30pm

MN Headhunter
nothing worse than seeing that o Facebook, very annoying.
3:30pm


MN Headhunter
If one offers information and becomes trusted, people will reach out to you
3:30pm

Susan Burns
looking at fan sites - check out victoria's secret piink (esp u Paul) as an alternative to direct outreach
3:30pm

MN Headhunter
uhh, I might look elsewhere on the site
3:31pm

Susan Burns
Paul - YES TRUST is really important - how do you build it online?
3:31pm

Slouch
are they hiring?
3:31pm

Rayanne
There is a line between pro / personal but that is where I have found my greatest successes
3:31pm

Rayanne
when I connect with candidates and clients personally
3:31pm

Rayanne
are you looking slouch?
3:31pm

Slouch
lol
3:31pm

MN Headhunter
we both are
3:31pm

Slouch
not today
3:31pm

Susan Burns
Rayanne - how are you crossing over from professional to personal?
3:31pm

MN Headhunter
there I mean
3:31pm

Rayanne
in my very forst conversation
3:32pm

Rayanne
first
3:32pm

Rayanne
be it a common interst, location...etc.
3:32pm

Susan Burns
Jason and Paul are distracted now ;-)
3:32pm

Slouch
im back. im sorry
3:32pm

Maren Hogan
I know how do we always talk about beer and women??
3:32pm

Susan Kang Nam
lol
3:32pm

MN Headhunter
I go back to the Twitter idea. 1000 tweets, 1 job mentioned. Just be yourself, be a little forward, see what other people are talking about, make a connection
3:32pm

Susan Burns
so Rayanne - your nurturing the relationship and moving the line to overlap btwn prof and personal
3:33pm

Rayanne
taking it past a cold call
3:33pm

MN Headhunter
It's about relationshsips. Maybe that is why for some this does not work. they want the results now.
3:33pm

Rayanne
I never think of it as a cold call
3:33pm

Susan Kang Nam
I think also it's about timing...as well..
3:33pm

Rayanne
timing is everything-- which is why I keep calling
3:34pm

Rayanne
the next one might be the right time
3:34pm

Slouch
that is exactly right
3:34pm

Susan Burns
susan - that also implies understanding, patience and investing in someone - yyes?
3:34pm

Slouch
how many time you call someone and they are no longer at the company and you look at your notes and they said, very happy right now, call me back in 6 months
3:35pm

Susan Kang Nam
YES!
3:35pm

Dennis Smith
I agree with Paul about the rel'ships...I don't find many that are disagreeable, even if we've not yet developed a "meaningful" rel'ship
3:35pm

Slouch
that is a real big lesson the first time it happens
3:35pm

Rayanne
often, Jason
3:35pm

MN Headhunter
As a side note, I have never looked at Twitter as a recruiting tool but a relationship tool. People know what I do and to tie in to Rayanne that when they are ready they will tell me
3:35pm

Rayanne
yep
3:35pm

Dennis Smith
Which is the same way I've viewed FBook
3:35pm

Jeff Ingman
techinical observation... the print in this chat is small for us with weak peepers. Who to ask to make it bigger
3:35pm

MN Headhunter
I use my ATS for that, Jason. I always ask to call back in 90 or 180 days. And then I do.
3:36pm

Jeff Ingman
i have expanded with IE but this distorts stuff a bit
3:36pm

Rayanne
That's good Paul
3:36pm

Susan Burns
paul - great comment re Twitter - & the beauty of it is that by building connecttions and sharing it evolves to return value
3:36pm

Rayanne
follow up and follow through leads to a strong reputation
3:36pm

Slouch
Jeff, I don;t think I can fix it now. I will check on it after. Thanks
3:37pm

Susan Kang Nam
I haven't explored Twitter yet.. but now I will.. thanks for that
3:37pm

Rayanne
ho dennis...
3:37pm

Susan Burns
I learn something on twitter every day and feel compelled to give back - which is also why i'm more patient w/ their technical issues and not jumping to plurk
3:37pm

MN Headhunter
And in the mean time I suggest they look at my blog, or add to my newsletter email list, or see if they or someone they know are interested in helping a local non profit who needs tech volunteers
3:37pm

Rayanne
hi, i mean.. geez
3:37pm

Jeff Ingman
did not expect immediate fix
3:37pm

Slouch
thanks
3:37pm

Dennis Smith
question for Paul...are you connected to hundreds of people on twitter or just those that you think would be important with regard to long-term value
3:37pm

Susan Burns
paul - that adding value as well - you put a lot into your blog that gives a lot to people
3:37pm

Susan Burns
hey Dennis - welcome!
3:37pm

Dennis Smith
thanks Susan!
3:37pm

Dennis Smith
late - sorry
3:38pm

MN Headhunter
I was shocked whenI went to local tech event, wearing a blue shirt, similar to tone on my Twitter profile, and people walk up and say "hey"
3:38pm

NMarie
I like the email list idea...although it is not "One-on-One" it keeps in contact...
3:38pm

Rayanne
better late then never
3:38pm

Slouch
Dennis. great video you made and I love the song
3:38pm

Rayanne
me too!
3:38pm

Maren Hogan
I think twitter has made me way recognizable to people. Had four people at Kennedy intro themselves
3:38pm

Dennis Smith
well, knew you would bro....got the rush kinship thing going
3:38pm

Susan Burns
Paul - that also brings up the importance of another dimension - moving between the online and offline worlds
3:38pm

Rayanne
aww, yes, kinship.....
3:38pm

MN Headhunter
Dennis, Twitter, it changes. who I follow and seem to follow me is split
3:39pm

Dennis Smith
gotcha
3:39pm

MN Headhunter
1/3 local tech folks,. 1/3 recruiter folks, 1/3 bloggers
3:39pm

Maren Hogan
I think it's important to reach out whenever possible, F2F, phone, card etc.
3:39pm

Susan Burns
Is blending online/offline an effective approach to recruitment as well?
3:39pm

MN Headhunter
It has to be
3:39pm

Rayanne
pphone
3:39pm

MN Headhunter
I spend about 1/3 of my time doing the social stuff the rest is old school phone and enmail
3:40pm

Maren Hogan
if you use only online tools, your phone muscles goe dead. . .
3:40pm

Susan Burns
has anyone else seen examples of doing this really well - social - community?
3:40pm

Maren Hogan
um that's the british spelling of "go"
3:40pm

Rayanne
true, Maren
3:40pm

Rayanne
ummm..., REALLY connecting a group?
3:40pm

Maren Hogan
Heck yeah! RBC and my twitterpeeps
3:40pm

Rayanne
RBC
3:40pm

Maren Hogan
Or are you asking for corp stuff?
3:41pm

Rayanne
definitely
3:41pm

NMarie
It also depends on industry you work in... Healthcare requires more emailing and phone!
3:41pm

Rayanne
healthcare requires patience
3:41pm

Susan Burns
absolutely - RBC!!
3:41pm

Rayanne
and tenacity
3:41pm

Susan Burns
yes - what about for corporate recruitment or even third party
3:41pm

Susan Burns
Hi NMarie - can you share more about that
3:42pm

MN Headhunter
I am sitting on the company name for the moment, but a Minnesota $5B is redoing their corporate web site to add career pages specifically for sales, tech, and marketing folks. Set up a Twitter account for jobs, and added RSS feeds too
3:42pm

Rayanne
when I worked in-house- we had a rule: no stopping and talking in the halls.
3:42pm

Maren Hogan
it's fascinating actually, because I have been invited to eerily similar groups and occassionally joined but it's the intentional leadership here that engages people and makes each member feel valued rather than as a connection commodity
3:42pm

Slouch
If I were still recruiting now, I would take the top 300 candidates I can name and build out a provate ning group for them and then start singing and dancing
3:42pm

Slouch
the placements will absolutely follow
3:42pm

MN Headhunter
Best Buy also does some of this with more rollig out this year
3:42pm

NMarie
Yes, because of the Nurses I am recruiting, my experience is they enjoy seeing things in writing...
3:42pm

Dennis Smith
They (BB) is getting "it" ....just like the other company you mentioned.
3:43pm

MN Headhunter
Jason, doing that here too for the tech community. My late summe project
3:43pm

Susan Kang Nam
I had similar experience with recruiting for researchers at a University...setting.
3:43pm

Susan Kang Nam
the like to see more writing...
3:43pm

MN Headhunter
But they are the onkly 2
3:43pm

Dennis Smith
This is very standard communication protocol for many in the X Gen,......
3:43pm

MN Headhunter
220 recruiters at our last event, 7 using RSS feeds
3:43pm

Dennis Smith
that would be "are" not "is:
3:44pm

Dennis Smith
Paul - what's that number compare to from one year ago?
3:44pm

Susan Burns
NMarie - do they participate in communities and networks?
3:44pm

MN Headhunter
I am not trying to be snob but if relying on job boards to find people, shut the hell up about a War For Talent
3:44pm

Rayanne
True

MN Headhunter
3 if I remember right
3:44pm

Dennis Smith
Amen, brother P
3:45pm

MN Headhunter
3 if I remember right
3:45pm

Susan Burns
Paul - i would say the same about university recruitment
3:45pm

Maren Hogan
Sometimes when I mentioned customized jobsites or rss feeds people don't even know what I am talking about
3:45pm

NMarie
Memberships to RN Associations depending on state and pub magazine...some websites are trying
3:45pm

Dennis Smith
Wow....the times are a changin
3:45pm

Maren Hogan
they say" but we have a jobs page". sigh
3:45pm

Rayanne
good recrutiers don't wait for candidates to come to them
3:45pm

Rayanne
they go get 'em
3:45pm

NMarie
to capture more social networking... still in the learning phase!

Susan Burns
seems like healthcare could create a very cool community around learning, sharing, helping, .....
3:46pm

Susan Kang Nam
learning phase as well...
3:46pm

Maren Hogan
the thing that strikes me about socnets community etc, is the power of the individual can sometimes eclipse the power of the corp presence and in effect be a "beard" for a lame duck employer
3:46pm

Maren Hogan
not that there's anything wrong with that. . .
3:46pm

MN Headhunter
To use another analogy, if you hunt all day (job boards) and never farm (develop relationships) if the hunted move away, get smaller, or are less of them you are screwed.
3:46pm

Rayanne
Having spent five years in H/C recruitment, I firnly believe an online community would eb extremely beneficial
3:47pm

Susan Burns
maren - absolutely - the community owns the brand! if companies don't play they lose complete control.
3:47pm

Susan Burns
Rayanne - isn't beeker targeting healthcare?

NMarie
Yes, Susan there is a window of opportunity... for all healthcare recruiters..thus - I'm IN!
3:48pm

Slouch
Beaker is targeting life sciences
3:48pm

Rayanne
I think so.
3:48pm

Susan Burns
NMarie - I hope you'll continue to share your progres with us
3:48pm

Rayanne
Life Sciences is to broad
3:48pm

Rayanne
that's like targeting Human Resources to catch the recrutiers
3:48pm

NMarie
Thanks to venues like this...we each listen and learn... Gotz to go! Take care Y'ALL!
3:49pm

Susan Burns
Thanks for the FABULOUS discussion everyone. I need to logoff and go back to the conference. presenting in a few
3:49pm

Slouch
says the online community for the life sciences industry
3:49pm

Rayanne
Thanks Susan and everyone else...
3:49pm

Susan Burns
Jason - thanks for creating an archive of today's chat - can't wait to read through it agai!
3:49pm

Susan Kang Nam
Thanks Susan and everyone.
3:49pm

Chet Volpe
thanks all...
3:49pm

Susan Burns
Everyone - please let me know if there's a topci idea for the future?
3:50pm

Slouch
Thanks susan. I have a copy of the text. ill post it soon
3:50pm

Susan Burns
oops that was topic - adios!!
3:50pm

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