With competition in the industry at an all time high and only a finite number of things that truly sets one recruiting agencry apart from the 10 others right down the road, what have you all tried to do to create a true competitive advantage over your competition (and I am talking about going further than just offering a lower mark-up or saying the same exact things every company tells it's prospects like "we have a larger database of candidates", "our recruiters do a great job of interviewing and reference checking", or my favorite, "the time it takes us to fill the job is much quicker than all the rest"). If every company in the industry is "selling" the same things, it is not an advantage, but more like the industry norm.

Has anyone found a process that really makes them stand out and provide a "better" candidate and a better service that results in creating not just a "satisfied customer", but a loyal client?

Thanks in advance for your thoughts.