Has any tried indeed.com or Simplyhired.com to Drive targeted job seekers to your jobs posted on your web site or career site?. The concept is Pay only when candidates click to visit your site.

I am confident the future of internet ad posting is in this model "Pay only when candidates click to visit your site"

Any experience or comments?

I am kicking off a prorgram this week and will post my results-

Paul

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It is nice, but it is also subject to bogus clicks generated by robots, or poor leads.
At this time our rate of clicks(curiosity) to actual applies (valid applicants that submit complete information)is to high for us to consider this method as our main sourcing. We would not be paying for valid candidates but rather their desire to browse our jobs. We still prefer posting and paying a flat rate for unlimited interest in our postings as some of our criteria is very specific. We also prefer to search a database of current jobseekers and then pay for contact information if they meet our criteria. True,there are less contacts, but they are more likely relevant.
Don't ad any at job search site.
Performance may like google adwords, hundreds of Sponsored Jobs drives an traffic.
I've experienced on it.
Further can talk with me at: jackchang#jobirn.com

-jack
http://jobirn.com
Don't forget that organic results on both sites are free as you can post on sites like Smuz without any fees. If you do go the sponsored route, you can buy a hell of a lot of clicks with less money than a single job posting on one of the major sites!
Paul, you Smuz has done a great job. However, feed submission to simplyhired and indeed is not enough. How frequency indeed or simplyhired crawled smuz.com? Except the big 2 job search engine, what other engines do you support? Could you help me to figure it out? Thanks.

Some bad feeling of smuz is the design, so urgly. (sorry, but I really think so.)

Btw, I think jobthread do a good job, too.

-Jack
http://jobirn.com
Hi Jack,

We've done some work on the fugly design since your comment but I agree it's still a work in progress :-)

In addition to Indeed and SimplyHired, we support Jobster, Oodle an Vast. Those feeds are picked up daily. Through those sites, jobs also appear on LinkedIn, FaceBook and MySpace.

We have recently added the ability to sponsor jobs on those sites directly from the Smuz site at...

http://www.smuz.com/sponsoredjobs

I hope this answers your question.

Thanks, Paul.
Smuz.com - 100% Free Job Board


JackChang said:
Paul, you Smuz has done a great job. However, feed submission to simplyhired and indeed is not enough. How frequency indeed or simplyhired crawled smuz.com? Except the big 2 job search engine, what other engines do you support? Could you help me to figure it out? Thanks.

Some bad feeling of smuz is the design, so urgly. (sorry, but I really think so.)

Btw, I think jobthread do a good job, too.

-Jack
http://jobirn.com
Okay... let's talk.

US Online Ad Spending when compared to Search/Display/Classifieds shows incremental growth in Search outpacing display or classified hands down from 2006 through 2011. (eMarketer from much earlier in the year if memory servers - but don't hold me to the source... if you want it, I'll dig it up.)

Other research shows that cost per leads across various direct marketing methods is much lower with Search than email, classifieds, banners, direct mail, etc. And by much lower I mean avg of $0.45 per lead versus upwards of $2-10 per lead.

The benefits of PPC (Pay Per Click) are easy.... you get measured value (track your conversion!!!) you have no commitment to spend minimum amounts, you can pace your budget, and yes - there is click fraud detection. Not to mention you are paying for action - not 'readership.'

This is SEM (Search Engine Marketing) and should be balanced with SEO (Search Engine Optimization) for sure. It's not a matter of which one to select or finding a magic bullet.

While Job boards own 30% of the total US Internet audience (Comscore?) they are losing market share and only target active job seekers. The other 70% is in content and communities. Don't believe me? Head to Alexa and rank the top sites... guarantee you'll find the top 5 to contain at least two search engines - also within the top 10 you'll be hard pressed NOT to find some social network sites like Facebook, MySpace, or YouTube.

Recent homework (and my own data) also shows that job seekers are starting their searches in search engines and NOT on job boards. So ensuring that your jobs are optimized to show up in the organic results of google, yahoo, etc. is not to be ignored.

There are several places that offer this service (optimizing your jobs or creating micro-sites) that can help get you where you'd like to be - the front page of that job seeker's preferred search engine. (Jobs2Web comes to mind and does greatness with RSS feeds - another topic I could ramble about all day.)

Of course, don't forget your goal. SEM for an executive title? SEM for volume? There is a reason you don't hunt birds with a fishing pole. It's important to know what your goal is and to adjust that strategy accordingly.

I have no vested interest in any of the services mentioned above - I'm just sharing. So to your original question... SimplyHired and Indeed are definitely players.
And if I had to pick a SINGLE form of marketing for a considerable amount of hiring... hands down it's SEM/SEO. No hesitation.

Happy to talk directly if you'd like - stepping off my soapbox now. :-)
Hi,

I hope to give an unbaised opinion as someone who has worked with both vendors. Frankly, they both have things about them that I find appealing. It's not easily to say one is better than the other. Trying both is the only way to determine which works best for you. There are a lot of factors that can sway you one way or the other.

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