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It is, first of all, a brilliant marketing slogan. Even if the concept had no meat (it does in my opinion), whomever coined the term was smart (or annoying depending on your POV).
I'm sure there is a company or person out there who is claiming it as the basis for thier pitch or offering, but in reality it refers to a concept that is broader than anyone company or person. It's been discussed several times on recruitingblogs over the past couple of years.
The term originally comes from "cloud computing" which has been around for about a decade and refers to software applications that aren't stored on your PC but exist somewhere on a server (or servers) on the internet. Think MSFT Office (local) vs. Salesforce.com (Cloud). It's any app that leverages the internet as a key source...for storage, for processing, for data, etc.
Cloud recruiting can be seen as the extension of that concept to recruiting. As with many trends, however, this started pre-recession and in my opinion is getting traction now that the slow job market is forcing recruiters to try dramatic new things. Many recruiters use "the cloud" or internet to do traditional activities better. They use LinkedIn to source candidates thru the internet. They use BountyJobs to find job openings thru online marketplaces. The internet cloud enables them to find jobs or candidates or information at scale in a way that they simply weren't able to do 3-4 years ago. I'm sure others have other applications of the concept.
If you google the term you will find some good presentations, many of which however are a little out of date. Search the term on recruitingblogs and you'll find some good ideas. Hope that helps
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