You may rest assured that this situation will not last.
The web is best when it tears down the friction that separates information from the people who need it. The folks who work hard mining data manually today will be flipping burgers in the near future. The skills required to move forward are unlike the ones being taught. Contemporary sourcing is a dead-end occupation with little in the way of transferrable skills.
Next generation recruiting is about relating intimately, not about mutual discovery. It's about fidelity and long term value exchange, not one night stands. It's about data that updates itself because the relationship is constantly working. Finding each other? Easy. Building an enduring relationship? Hard.
For a while, sourcing will be a high dollar, easy pickings income source. But, in the relatively short term, the need for the expertise will evaporate. Former sourcing luminaries will be familiarizing themselves with the alarm on the French fry machine and the relative difference between Rare, Medium and Well done.
Evaporate, as in "What air freshener scent would you like with your car wash?"
So, what do you do if you're a sourcer (or any kind of Recruiter, for that matter)?
Susie, sweetheart. I was in your tutorial at the Recruifest when you talked about the coming importance of the Community Manager. It sounded great and Dennis Smith, who was there as well, was really taken with the term.
Since then, however, he's made no effort to hide the fact that being the manager of a large community on ning has not helped him to find a job. I can't tell you how surprised I was to hear this. It was a lesson for me.
The niche recruiter who walks a regular beat has the benefit of getting to know the people in his neighbourhood. And that is of real value when you go looking for people. But the idea of a community can sound better than it really is.
Regards from me.
Susie, honey, I have a feeling that somebody is going to dissect this argument all over the place on The Recruiting Animal Show this week and it might be a really ugly mess so those who want to contain the damage just might want to be there.