You may have heard that earlier this month, Facebook deleted a provision from its terms of service that said when users remove their content, the license would expire. They then added new language that said Facebook would retain users' content and licenses after an account was terminated.

After a storm of protest, FB went back to the old terms.

When we source, we cavalierly believe that finding "lost" gold about people is manna from heaven. We lol about pictures that people post and delight in finding them during quasi online reference checks (me, I just shrug and shake my head).

Yet when people delete parts of their past on FB - the reason is insignificant - they believe this info is gone forever. FB changed the rules and now they too must be viewed with a jaded eye.

Start consistent, stay consistent...