The candidate packet sat on my desk, my first
to go out. Attached with a perfectly symmetrical white paper clip was my business card - my
business card, with my name and other pertinent details. Beneath the card was my perfectly spaced and typed letter of introduction on bond-paper letterhead. Attached to the perfectly written then printed letter was a detailed job description, benefits package, and specifics about the company. The Managing Director walked in to review and approve.
He held the letter up and looked at the paper with the light of the window. I had already received instructions on how to staple the packet and how to place the bond paper in the printer. The water mark could not be backwards or upside down. I watched him and pictured my potential candidate holding that same letter to the light and then deciding, then and there
, since the water mark was backwards, that he was no longer interested in the job I was pitching, I mean
presenting. A smirk filled my soul. Why not just send a frickin' email? I mean c'mon.
Recruiting has changed quite a bit since the onset of all things email. And of course, social media has had its way with the industry. A good way
, the improvement in communication and speed has been essential. The hard part, I guess, is keeping up. Technology moves faster than a Jamaican Bolt
. But is speed necessary and what do we lose out on with the onslaught of split fee arrangements and twitter-izations? What do
we lose? Probably a fee.
I have met so many recruiters over the last two years that have struggled significantly to merely stay in the game and not just fold. It is not an easy nor sleazy profession, like many believe. At least, it isn't if you are good at your job and really care about it and the people/industry/companies you serve. Those you serve
, this is a service we provide, "we"
are the product. Has your product expired? Is it out of date? Have you kept it polished?
I really wonder if a water mark makes a difference. Does the extra expense, time and perception really make a difference? Or is what you say more important... Is doing
what you say you will do, following up and following through the way to get and keep a client or attract and hook a candidate? Somehow, I don't think a water mark ever closed a recruitment or secured a fee.
And they say it's the little things that matter.