How and Why to Object to Taking .jobs Away From Employers and Creating a Million New Job Boards

SHRM logoIf you believe that the Society for Human Resource Management (SHRM) and associations like DirectEmployers should operate in an open, transparent, and honest fashion, then take a few minutes from your day, read this blog entry, and immediately send an email in which you voice your objections to the .jobs proposal to jobs-phased-allocation@icann.org.


On the other hand, if you believe that the ends justify the means, then sit back and wait until about mid-August when some back room deals could be
approved that will result in Employ Media, a for-profit organization which is closely related to the non-profit DirectEmployers (yes, that's correct), is able to do just about whatever it wants with the .jobs domains.



If you're a third party recruiter specializing in information technology workers, wouldn't you love it if Employ Media refuses to sell InformationTechnology.jobs to you and instead creates its own job board using that domain? Better yet, how about if you specialize in that market in Chicago and Employ Media gives you the choice of buying ChicagoInformationTechnology.jobs for a measly $5,000 per year or watching them create and promote that domain to your clients? Or you're Microsoft and Employ Media gives you the choice of buying both SoftwareEngineer.jobs or SeattleSoftwareEngineer.jobs for $100,000 per year (they'll have full control over the pricing for different domains for different potential buyers) or they'll turn around and sell those to Amazon for $10,000 per year (maybe their sister works at Amazon so they want to cut her a deal that they won't make available on the same terms to you). Better yet, you're American Airlines and you're not even offered the opportunity to buy AmericanAirlines.jobs because Employ Media decides that it wants to use it to create a job board with job postings scraped from all sorts of U.S.-based airlines as well as loads of ads telling you that you need to have your credit history checked or you won't be hired and you should immediately request information about continuing your education because otherwise no employer will want to hire you. Nice, huh?


So how did this all get started? Actually, the origins were innocent enough. Six years ago, SHRM and Employ Media got together and submitted an application to the International Corporation for Assigned Names and Numbers (ICANN), the governing body for Internet domain names and top level domain (TLD) extensions like .com and .net, and requested that ICANN create a new TLD, .jobs. ICANN approved the application a year later in 2005.


SHRM was to be the sponsor of the new .jobs TLD. As such, its role was to set policy and establish registration requirements. Employ Media was essentially to administer the TLD, including selling the new domains. Due to a startling lack of transparency, we don't know much else about the relationship although it has been reported that "SHRM receives a flat fee from Employ Media for its role in sponsoring the .jobs TLD."



So what .jobs domains are available? The .jobs charter limits their use to domains such as organizations such as Toyota or Microsoft using them to drive traffic to their career sites. So Toyota could use Toyota.jobs and Microsoft could use Microsoft.jobs but job boards such as Monster and CollegeRecruiter.com could not use Monster.jobs or CollegeRecruiter.jobs unless it was to promote their own job openings and not those of their clients. Similarly, job boards like Monster and CollegeRecruiter.com could not register Automotive.jobs or SoftwareEngineer.jobs and use those to drive traffic to job posting ads they sold to Toyota or Microsoft. In short, the .jobs domains were reserved for employers promoting their own job openings. End of story. Or was it?


Well, if the story ended there, no one would be upset except, perhaps, for SHRM and Employ Media. You see, after five years, Employ Media has managed to sell only 15,000 .jobs domains even though there are some 13 million employers in the U.S. alone and likely hundreds of millions more in other countries. So SHRM and Employ Media apparently huddled up and agreed that their partnership was failing and brainstormed about how they could turns their lemons into lemonade.


The scheme they hatched was to pretend that ICANN authorized Employ Media to do with .jobs just about anything it wanted with the .jobs TLD included the creation of potentially a million new job boards owned and operated by Employ Media. Yes, a million. They really said that.



SHRM apparently thought this was such a good idea that in a process that resulted in the resignations of multiple members of the task force charged with overseeing the process, it gave its blessing to Employ Media to charge ahead. Employ Media could sell some .jobs domains to job boards and other organizations whose eligibility and cost for buying the domains would be determined by Employ Media with no oversight in a process which would lack transparency (see a pattern here?) and use other domains to create perhaps a million new cookie cutter job boards to go along with the estimated 100,000 which already exist.


Do you want Employ Media to create hundreds of thousands and perhaps a million new job boards however it sees fit when the charter it and SHRM were granted clearly restricted the use of the .jobs domains to employers wanting to create an easy way for their candidates to go directly to the career section of the employers' web sites? Some may argue that this is just free enterprise at work and I would agree in part. Although the creation of a million new job boards will surely add new competition, that isn't the problem. I wouldn't be thrilled about that, but I also wouldn't be helping to lead the objectors in this process. Rather, it is the lack of openness, transparency, and even honesty that is the problem. If the new domains were to be sold like .com domains -- anyone can buy them in a manner that is open, transparent, and honest -- then you wouldn't hear such a fuss. But if Employ Media gets its way then some .jobs domains will be sold behind closed doors and others will be retained by Employ Media to enrich its coffers through the creation of perhaps a million new job boards.



If you agree that Employ Media should be allowed to do what it wants, do nothing for inaction will surely lead to ICANN's approval. But if you don't want Employ Media creating and operating domains such as Headhunter.jobs, StaffingAgency.jobs, Chicago.jobs, SoftwareEngineer.jobs, SiliconValley.jobs, Dublin.jobs, or HoustonProfessionalSales.jobs then you need to take action today by simply sending an email to ICANN in which you object to the plans of Employ Media. And it really should be today because tomorrow (Thursday, July 15, 2010) is the deadline to submit comments on this.


Note that a personalized letter is a bit better than sending the same letter as everyone else, but sending the same letter is FAR better than sending no letter. Similarly, sending a letter by mail on letterhead is a bit better than sending by email on letterhead or sending a regular email, but sending a regular email is FAR better than sending none. So if you only have time to send a regular email, do so today. If you have time to also print it onto letterhead, sign it, and mail it, do so today. As reported last week by John Zappe of ERE, all comments must be received within the next four days on Thursday, July 15, 2010.



If you don't know what to write, have a look at what I and others have submitted or use this:



July 15, 2010



Peter Dengate Thrush, Chairman
Members of the Board of Directors
International Corporation for Assigned Names and Numbers
Internet Corporation for Assigned Names and Numbers
4676 Admiralty Way, Suite 330
Marina del Rey, CA 90292-6601
USA



By Email To: jobs-phased-allocation@icann.org



RE: Employ Media sTLD Charter Amendment



Dear Chairman Dengate Thrush and Members of the Board:



I am writing on behalf of [insert the name of your organization here], to urge you to reject Employ Media's request for authority to permit second level registration of strings that do not correspond to an employer's name in the .jobs sponsored top level domain. My
organization would be directly and adversely affected by this request and therefore opposes the unilateral expansion of the .jobs charter to encompass regional and industry-specific second-level registrations.



Since 1993, the community of online employment service companies--job boards, associations, staffing firms, newspapers and other publications that operate job posting and/or resume search databases--has effectively served working men and women and employers worldwide. These same organizations have also significantly improved the career prospects of veterans, minorities, disadvantaged persons and those affected by natural disasters such as Hurricane Katrina.



The separate and distinct communities of employers, staffing agencies, third party recruiters, job boards, and even career services are now threatened by the proposed expansion of the .jobs top level domain (TLD). The charter holder is attempting to extend the application of the TLD from its approved community--direct employers--into the online employment services community by introducing geocentric (i.e., Atlanta.jobs, NewYork.jobs, Athens.jobs) and occupation specific (i..e, nurse.jobs, salesperson.jobs,
systemsanalyst.jobs) web sites. It now has a proposal to implement this plan before the governing board of the Internet Corporation for Assigned Names & Numbers (ICANN).


This proposal violates both the spirit and the letter of the charter holder's contract with ICANN. No less important, it will grievously harm the online employment services community and therefore my organization by confusing the job seekers and employers who have long been the customers of the community.



Sincerely,



[Insert your name, job title, and contact information here]



Oh, two more things:

  1. When you email the above letter to ICANN, please cc me at Steven@CollegeRecruiter.com. I want to make a difference in this process and if you'll cc me on your email, I'll know that my time was
    well spent.
  2. After you send your email by the evening of Thursday, July 15th, watch your inbox and perhaps also your spam folder because ICANN will kick out to you an automated email to confirm that you really exist. All you need to do is click the link in the email so your comment will be submitted. If you don't, it might as well not exist.
Thanks!!

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I just emailed this:

July 15, 2010



Peter Dengate Thrush, Chairman
Members of the Board of Directors
International Corporation for Assigned Names and Numbers
Internet Corporation for Assigned Names and Numbers
4676 Admiralty Way, Suite 330
Marina del Rey, CA 90292-6601
USA



Dear Chairman Dengate Thrush and Members of the Board,

No need to rehash the various arguments; rather I wish to make just one single point.

Granting this authority would be an experiment, one whose outcome may include material economic impacts on a diverse group of people, which may be considered a necessary expense of the effort. When conducting such an experiement, the knowledge and benefits gained must be proportional to the expense of the effort. EmployMedia has not presented enough evidence that such expense should be borne by society, but on the contrary, the evidence points to those expenses serving as entry to a stakes in which the payoff is the enrichment of Employ Media for providing an immaterial benefit to society.

This is rent-seeking, and ICANN should resist enabling it, which could only open a Pandora's box of more mischief.

I have been opposed to this action since the moment I became aware of it.

Thank-you for your consideration.



Martin Snyder
Very interesting, but I feel trapped in 1999 reading this. There is plenty of legal foundation to stop someone from domain squatting. Very few people make money selling domains. Most browsers will even guess the suffix is you leave it empty. I don't see any reason to fret. Anyone can create a job board today with: .info / .org / .net

Google uses "goo.gl" that is designated for Greenland. how about

"hire.me"

Montenegro is pretty this time of year.
Aaron -- This is NOT about domain squatting. If it was, this would be much less troublesome as there are good ways of dealing with those folks. This is about Employ Media and DirectEmployers Association trying to expand the playground they created by taking over other playgrounds and then setting up secret rules as to who will be allowed into the playground, under what terms, and how much they need to pay. Oh, and you may need to pay more than someone else who wants the same thing or they may simply decide you don't get to play for whatever reason.

Aaron Lintz said:
Very interesting, but I feel trapped in 1999 reading this. There is plenty of legal foundation to stop someone from domain squatting. Very few people make money selling domains. Most browsers will even guess the suffix is you leave it empty. I don't see any reason to fret. Anyone can create a job board today with: .info / .org / .net

Google uses "goo.gl" that is designated for Greenland. how about

"hire.me"

Montenegro is pretty this time of year.
Good point Steven. I understand the media tycoons can easy manipulate markets like these. Their intentions are pretty clear.

Anyone who buys a .jobs site risks angering the recruiting gods! So let it be written...



Steven Rothberg said:
Aaron -- This is NOT about domain squatting. If it was, this would be much less troublesome as there are good ways of dealing with those folks. This is about Employ Media and DirectEmployers Association trying to expand the playground they created by taking over other playgrounds and then setting up secret rules as to who will be allowed into the playground, under what terms, and how much they need to pay. Oh, and you may need to pay more than someone else who wants the same thing or they may simply decide you don't get to play for whatever reason.

Aaron Lintz said:
Very interesting, but I feel trapped in 1999 reading this. There is plenty of legal foundation to stop someone from domain squatting. Very few people make money selling domains. Most browsers will even guess the suffix is you leave it empty. I don't see any reason to fret. Anyone can create a job board today with: .info / .org / .net

Google uses "goo.gl" that is designated for Greenland. how about

"hire.me"

Montenegro is pretty this time of year.
It may be written, but the King of Siam won't hear it unless you email it to ICANN. See the instructions in the article above. Oh yeah, deadline is tomorrow evening. After that, you turn into a pumpkin.
Just sent out the email too. Glad to help.
This is a bit confusing, Steven. Are you telling us that SHRM is not to be trusted or that Employ Media is not to be trusted or that neither entity is to be trusted?

While it's clear that what you're talking about relates to domain names, the situations you site (as well as the examples) are typical practices of this profession. So from where I'm sitting and from my albeit fleeting interpretation of what I've read, this is a case of "pot calling the kettle black."

I've had one of my domain names stolen from me (as well as quite a bit of other proprietary property). When I attempted to get recourse and protection, it was refused. Why would this be any different from the past?
I say just let them do it...and watch the whole thing crash and burn just like the original attempt. Who in their right mind would pay substantial dollars for a .jobs domain? Ya' know why only 15,000 .job domains were sold? Because it's NOT easier to find a company's job listings. In fact, it became more confusing. Imagine the job seeker eager to apply to, say, their favorite 20 companies and entering the company.jobs URLs...only to find that only one company even used the darn thing. Did they give up, or did they just go to the remaining companies' .com web site and click on the Careers link. How hard is that??!!!

I said it in 2005 and I'll say it now: .jobs is virtually useless
Lets face it, .jobs extension has not gone anywhere in the big scheme of things. They would ideally like to create the niche job sites using .com's if they are available (now they are going to use .jobs instead).

I say, let them spend the millions trying to promote it and learn it the hard way. There are several domain extensions that have gone nowhere (.mobi, .cc, .ws even .info is struggling).
Richard,

You may be correct, but who in their right mind wouldn't buy the first million .jobs domain names they want and then choose to use them as they wish or sell them for whatever they wish. Oh, and the cost per domain name is likely something like $0.25. This is not like Network Solutions selling domains to you. This is much more like Ticketmaster selling out of concerts seconds after the seats go on sale and then somehow all of those tickets end up on their scalping site, StubHub. If you want that for the recruiting space, then I don't understand.


Richard Cialone said:
I say just let them do it...and watch the whole thing crash and burn just like the original attempt. Who in their right mind would pay substantial dollars for a .jobs domain? Ya' know why only 15,000 .job domains were sold? Because it's NOT easier to find a company's job listings. In fact, it became more confusing. Imagine the job seeker eager to apply to, say, their favorite 20 companies and entering the company.jobs URLs...only to find that only one company even used the darn thing. Did they give up, or did they just go to the remaining companies' .com web site and click on the Careers link. How hard is that??!!!

I said it in 2005 and I'll say it now: .jobs is virtually useless
Stephen:

,jobs will not go anywhere. I don't believe the recruiting space will suffer (except maybe those who fall for the hype...and maybe they deserve it).
Yvonne,

For whatever reason, SHRM has apparently decided to wash its hands of the whole mess and turn it over to DirectEmployers Association and Employ Media. I'm guessing that SHRM thought it had a gold mine with selling .jobs domains to its members but after five years they were only able to sell 15,000 of them worldwide. So now DEA and EA are trying to change the rules of the game and move the playground from serving just employers in an open, transparent, and honest fashion to also serving third party recruiters, staffing agencies, job boards, and probably other communities such as career services. Their charter expressly prohibits this yet this is exactly what they're trying to do.

If they were to act just as a registrar and all buyers could see the same prices and buy at the same terms and not be competing for the purchase and use of the domains with the registrar (who, by the way, apparently gets its pick of as many of the domains as it wishes before it sells them to anyone else), well, I wouldn't have a problem with it. But they're trying to take over other playgrounds, set the rules themselves, not tell anyone what those rules are, choose who gets to play in the playground, under what terms, and for how much money.

Yvonne LaRose said:
This is a bit confusing, Steven. Are you telling us that SHRM is not to be trusted or that Employ Media is not to be trusted or that neither entity is to be trusted?

While it's clear that what you're talking about relates to domain names, the situations you site (as well as the examples) are typical practices of this profession. So from where I'm sitting and from my albeit fleeting interpretation of what I've read, this is a case of "pot calling the kettle black."

I've had one of my domain names stolen from me (as well as quite a bit of other proprietary property). When I attempted to get recourse and protection, it was refused. Why would this be any different from the past?

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