Switzerland is small, but highly productive, with generations of experience punching above its weight in the global economy. Switzerland is known for craftsmanship, service, discretion; with many residents benefiting from higher than average wages and quality of life.

Social media has slowly made its way through the mountains into Switzerland, with adoption and usage statistics comparable to other German-speaking countries, known as the DACH region (Germany, Austria and Switzerland).

Whilst getting ready for the #hruZurich (un)-conference, on 10 September 2015, we have learned how businesses in Switzerland are using social media within recruitment and employee branding campaigns.

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