I recently mentioned this during our Killer Employer Brand Prezo at Kennedy--If you want to learn how to Brand look at what great Brands are doing. Russell Miyaki is someone that takes tips from great Branding minds...he was the Design guru behind www.designtheimpossible.com. He has a blog that is worth keeping track of and recently wrote a post about branding during a recession: http://blog.tmp.com/russellmiyaki/archives/2008/11/branding_in_a_r....

By the way...the question came up at Kennedy around employment branding for a less sexy company. I have seen a lot of web chatter on this subject since the conference....some say it's easy when you work for a company like adidas. Even if you are a well known consumer brand though it's not easy when you are on the corporate side and not on the product side...there are still many skeptics internally to convince. Also--if you think you can't brand something that isn't sexy then talk to Mr. Whipple. Don't Squeeze the Charmin dudes. If you can brand Toilet Paper you can brand anything!