I made a suggestion on HotJobs' site today to allow embedded code in the job ads...so we have the ability to put in a video (hosted on YouTube or equivalent).
Monster and Careerbuilder are trying to get into the video production business and their video is really the only ones allowed in the ads...and they cost $5,000+.
I told HotJobs this would give them a competitve advantage, as video is coming (see Google, Sony Erickson, Enst & Young, etc.) and if we hired someone to produce video (or have someone on staff...I suspect this position will exist in the future in many companies)...then we could get the video on the ad at no additional cost (unlike Monster and Careerbuilder).
They allow people to rate the suggestions...please go rate it so it becomes more visible to HotJobs.