Matt Alder, Head of Digital of Barkers, to Speak at Onrec Online Recruiting EXPO 2009 November, 3-4 in Chicago

(CHICAGO, Ill. – July 3, 2009) Matt Alder, Head of Digital of Barkers, will be speaking at the Online Recruitment Conference & Expo 2009, to be held at the Donald E Stephens Convention Center, in Chicago, on November 3 & 4, 2009. EXPO 2009 is widely regarded as the “must attend” online recruitment event of 2009. is the world’s leading information resource for Human Resource professionals and recruiters using the Internet to recruit. EXPO 2009 is the only global gathering of online recruiting leaders and game-changing technologies. For more information about EXPO 2009 visit:

Running off of last year’s success, EXPO 2009 will bring together delegates and exhibitors involved in online recruitment from around the world to share their common interests, provide a business driven networking environment and stimulate discussion, debate, and beneficial partnerships.

Matt’s knowledge on employer branding will provide a great opportunity to those who attend Onrec EXPO 2009, in which he will be among over 40 expert speakers in attendance.

Session Topic:

Managing your employer brand in a social, searchable and portable world
Session Description:

The digital revolution is increasing the level of challenge for companies in the area of employer brand communications. This presentation looks to explore three main themes which organizations across the globe are currently grappling with:-

- How do you manage your reputation as an employer when you brand can be experienced, searched and talked about 24/7?

- How do you evolve your communications to deal with the end of the broadcast model and monitor brand conversations across a bewildering array of formal and informal channels?

- How do you ensure consistency of experience in a widgetized world of portable content with your potential hires making brand judgements at much earlier stages of the recruitment process?

The session will look beyond the jargon to examine emerging thinking on the employer branding and give you an opportunity to hear about real life examples from companies and organizations around the world.
Speaker Bio:

After starting out in the travel and photographic industries, Matt has spent the last twelve years working within the Internet space. Initially working in the digital content industry, he has now worked in online recruitment for ten years. During that time he has worked on digital recruitment strategy with numerous clients across both the private and public sectors. Matt currently works for Barkers, the largest recruitment advertising agency in the UK which recently authored the CIPD’s “Guide to Employer Branding”.

Matt’s role at Barkers sees him managing a team of digital recruitment and brand specialists with expertise in digital media strategy, ROI analysis, creative, web site strategy and web build. He is passionate about innovation and has a strong interest in how the digital revolution is changing the way companies communicate. He has contributed to articles for numerous publications, regularly speaks at conferences and is one of the founders of the blogging community. He also blogs on his personal blog

For other Onrec session topics visit:

For more information on all of the speakers participating at this event visit:

For more information on The Online Recruitment Conference & Expo 2009, contact RD Whitney at or go to

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