Search firms don't advertise.
LOL, If advertising is cheating the entire country is in trouble. Had to laugh at one of my pals who works for a high blown search firm who says they don;'t use the job boards. She just made a big placement, admitted that she got the top three candidates off the boards but said she never told anybody that little secret. My take, i don't care if they come from the moon if they are good candidates. Advertising just may reach a few more people.