Last time we covered questions designed specifically to create your personal value proposition. Our goal in asking ourselves these questions was to explicity identify what differentiators our firm, our skills and our abilities bring to a transaction which will compel our candidates and prospects to do business with us. This week, I will share the dialog needed to generate impact and results in your communication.

In our current economic climate, our goal is to capture a larger percentage of the business available and to achieve this goal we need to have 'game'. In no way should we stop making our presentation calls of candidates. We need to amplify the quantity of those calls to the post 9/11 levels AND add this dialog into our conversation, after we have given our presentation.

Attached you will find the last lesson which includes the questions to ask yourself when creating your personal value proposition and you will find the dialog or conversation track to bring your value proposition to life.

MARKETING SYSTEM: VALUE PROPOSITION



1. Why you need to be “their” preferred Recruiter” One of the reason’s so many Corporation’s choose to do business with my company…


2. What is your benefit? is we are effectively able to create deep relationship’s with the most influential people in our niche through our industry leading Relationship Marketing Program AND that means we have worked with the top firm’s in our industry, such as Juniper Networks, Oracle Corporation and Sun MicroSystems.…


3. What is the alternative? Now you could hire a company that doesn’t have the same relationships in place…. But you might risk losing the best and brightest to the competition which means you lose money.


4. Mutual Commitment Assuming we can agree on terms, are we ready to get the process rolling?


All the Best,
RM
www.ronmasoncoaching.com

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