I searched the floors of our building looking for paper plates. I had heard the fourth floor had some. Our elevator is incredibly slow and being the patient soul that I am, I decided to take the stairwell to return to the second floor, given my complete intolerance of waiting. I slowly descended to find that I was not going to be able to access the second floor from the stairs.  I returned to the fourth floor hoping against hope I could re-renter there.  The doors were all locked. Locked in a stairwell. Not a good time.

I made my way to the first floor, looking up occasionally, I felt like I was in a movie or something. I decided high heels were not a good idea at that moment and if someone had been chasing me that I would be an easy target, I wasn’t getting away. Funny what our mind does to us when we encounter an unfamiliar situation. The unlocked door on the bottom floor dropped me into the parking lot on the opposite side of the building. I had to re-enter the building at the main entrance and take the, now beautiful, elevator back to the second floor. A simple up and down ride in the lift turned into debacle that still failed to produce paper plates.

Taking the easy way instead of the right way. What has happened to job postings, as of late? Classifieds are alive and well, they just come in a different format now; be wary of circling the job for which you’d like to follow up. ;-) While job postings are an active part of corporate recruiting, somehow the ideal has been lost. A job posting is an advertisement for an open position. An art form, really…, an enticement to drive a job seeker to throw their hat in the ring, to be considered for the opening.

What we see now that calls itself an advert is nothing more than a poorly written job description and a miserable attempt at enticement. Most hiring managers and/or recruiters fail miserably at writing a worthy job advert. With the multitude of free resources available, one would think that practice would make perfect. Instead, lazy recruiters simply cut and paste job descriptions and drop them in. This is supposed to draw candidates to the light, to drink from the water?

I have had the opportunity to review many job postings lately and I am, really, flabbergasted by the lack of quality and thought that goes into each posting – advertisement. It’s an advertisement, an announcement to persuade someone to call or email with interest. How do you attract top talent to your organization or for your clients? It’s not a difficult concept and yet, so many would rather take the stairwell. Show them the stairwell after they’ve had the elevator rush. That elevator gets ‘em to your door quicker and they are eager to learn more.  Not locked in, or tired, or bored.

© by rayannethorn

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You are right to be flabbergasted by all the mediocre ads out there. With all the information available it is amazing to me there are still recruiters who write “corp-speak” job descriptions.

I was trained by a really great recruiter a looong time ago. He made me write up my job orders as a "sales script". Nothing made up about the job or phony promises – just an exciting description of the job. He felt that the way you wrote it was going to be the way you read it to your prospective candidate. The first part was always about the great opportunities the company had to offer and how this job fit into the excitement. The next part was a “story” about the responsibilities not a bullet list. By then you had the candidate hooked and you could safely talk about the 40 hour week and any mundane “must tells”.

It forced you to really analyze and understand the job and you could find a way to make even the most ordinary jobs sound like an opportunity. It wasn’t meant to fool anyone into believing a job was better than it was……it was a way to present it in the best possible light.

We followed through with our advertisements the same way. In those dark ages we only had the newspaper classifieds, which charged you by the line. Once again we were forced to write an exciting (but short) ad with enough information about the “must haves” to eliminate as many unqualified responses as possible.

I am really grateful to my old boss for training me in all the basics as well as the subtleties in this business. He taught me to take the elevator first and I’ve been riding it for 35 years.

Thanks for this post Rayanne…..you “get it”.

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