As part of their "get me out of the ditch or blow up the numbers", whichever it may be, campaign The Ladders is offering recruiters and companies a free Passport that entitles them to one free job posting a month. (I think) or maybe one free posting. No candidate access just a posting. Ok, we all know that recruiters will do anything that's free. So what?
Here's the "so what". You hated the commercial, you thought it was disgusting, you don't like the whole Ladders shell game or the fact that they charge both the job seeker and the employer or recruiter, you wouldn't pay to be a part of it, you don't like it because they double dip and or charge job seekers, you wouldn't recommend them to a candidate because they misrepresent that they only have 100K jobs and candidates, you know that the jobs they have on the site are available to view for free on company pages, Indeed, Monster, Career Builder, Simply Hired and for God's sake even Craig's List. In the past you posted a job only to have it remain on their site for years after it was filled so you got to explain that it had been filled in 2007 to a candidate who applied in 2010. But what the hell, it's a free posting. You might even get a candidate or two.
Consider this. You use the free posting. The Ladders can now claim you as a customer so you just endorsed their service. Your name and your company name are now associated with their site. They have your website /email/ name ,to be added to their job scraping spider. You have just tacitly given them carte blance to pull every job off your site to flop on their job board which they can now justify because if you put one on there you became their customer and one of the ,"oh, so many recruiters or employers" whom they represent. So when a job seeker calls you about a job you didn't post you can spend your time explaining that you didn't post it, it's not 100K and it was filled a month ago or longer. You don't really use the Ladders, you just used one free posting. Is it worth adding your personal/company endorsement to a service you don't like for one free posting? I don't think so. I have worked hard to develop my reputation. I am not about to muddy it for the price of one free posting on a site i hate and think is a scam or associate my name or business with people crawling around rubbing themselves on desks.
One other caveat that crossed my pea shaped brain this morning. Recruiters are reporting that when they call The Ladders to find out exactly what the "Passport" really is they are getting a bunch of double talk or as Rebecca Sargent put it "A customer service mess". You will be told to go to the web site where it is explained. Great, you go to the web site. Ping their web site just got a hit. So now the web site hits go up because that is what they want. It validates that the commercial was a blazing success, just look at the increase in web site hits.
If one free posting is worth it to you, or you like the Ladders by all means use the free posting, endorse them, link your name/company to them. Not this kid. I won't endorse anything for a gimme or for money that i don't like or think is a scam. That's just my opinion. I may have been born at night but it wasn't last night. All of us can be bought i suppose but some of us are more expensive than others.
The folks, er, mavens who attended The Ladders Summit in New York, T & E paid by the Ladders, came back reporting that "The Ladders realized they had image problems and wanted to know how they could do better in our space"..
Here is how the Ladders spins it. http://moneywatch.bnet.com/career-advice/blog/career-management/job...
The Mavens, according to this article are much in agreement with the Ladders.
Check out Dave Manaster's post on ERE. "Is the Ladders a Scam?", Nick at "AskTheHeadhuter" has a well written informative piece on his take on the deal. "Mercenaries to Critics, They'e Good Eggs. Karla Porter, WTF are they Smoking at the Ladders. Josh LeTourneau opines that the Ladders is a bit like Circus Soleil. on Fistful of Talent. There are other opinion pieces on FOT that are well worth a read if you haven't seen them. John Sumsner at HR Examiner says that candidates always pay and the Ladders has out criticaled the critics. Laurie at The Cynical Girl just says, "They're a Piece of Crap.".
Seems to be another group of Mavens who don't see it exactly the way the New York Mavens reported it. Ouch!
Think about who you endorse for free and how that endorsement shows up at the damnedest times.
Some of the folks are already mumbling that they sort of wish they hadn't made that little trek. I think they been had, but that's just my opinion.
Spam is spam. I keep getting offers for a discounted license. Like any other spam marketing it's the gift that keeps on giving or is that a social disease?
Karla i think you mentioned somewhere that they quoted you on their site. Did you give them permission to quote you or did they just pull that off your website and print it on theirs to make it look like you endorsed them?
Would you publish that email. Perhaps other recruiters/individuals have received the same email. it would be interesting to see if these are form emails. Were they soliciting you to buy a membership as a candidate without reading your profile that clearly states you are a recruiter?
Just now had a chance to reply to your inquiry, Sandra .... First off, I wouldn't waste my time talking to him. Not to be disrespectful to anyone, I'm just very selective in how I choose to spend my time. But, if I had to ask, or rather to be respectful of a reply (since it's you who asked, Sandra :D), my questions would be:
1- What are the core strategies of marketing at TheLadders and what quantifiable results have been accomplished via that campaign and over what time frame?
2- Please identify and elaborate on your response protocols for the top 3 'firefighting' issues which your company must deal with internally on a regular basis.
3- Please explain your company's metrics currently in use for evaluating success in terms of increased clients and actual sales figures, and how those metrics have evolved from the start until present day.
There is something significant which can be learned from, and ultimately used as recruiting intelligence, from simple questions addressed to a C-Level member of a company. Let me know if you ever learn any answers to these questions from TheLadders, Sandra.
P.S. I am not at all reachable by their messages, or by their so-called 'free' offerings. I've never even given it any consideration. :D