When I was a kid, going to Disneyland was an incredibly exciting event. That was back in the day when each ride required a ticket and Disney tickets were labeled as either A, B, C, D, or E. For example, a climb through the Swiss Family Robinson Treehouse? A - Ticket. The Matterhorn, however, was an E-Ticket ride. Twists and turns, ups and downs, and lots of screaming. I know, it sounds more like a bad marriage than a fun ride.
The Electric Light Parade, with its calliope sound, never ceases to turn me in to a a four-year old, all over again. The twinkling lights and the twirling snails, Pete's Dragon with smoke-fuming nostrils and all, Disney Princesses sparkle -- a clear message that happiness can be wrapped in some flashing lights and vivid memories, either newly-created or from years gone by. The call of joy fills a jammed parade route.
The call of Disney embraces park attendees and reminds us all what it is like to be a kid once more. Where wishing wells exist not only next door to Pixie Hollow, but down the street from Space Mountain. The evidence of an economic crisis is not quite clear at the happiest place on earth. As a matter of fact, excess is distributed around the park, like expensive manure. Young and old, smart and not-so-smart, wealthy and not-so wealthy. I have heard it said that Disney is the great equalizer. Everyone paid the same amount to get in, and everyone will have to eventually leave.
I think the Mickey ears actually heard what the customers wanted, and created a place - other worldly that it is, that removes social or economic status and sets the tone and space for buying. And buying the consumer does not seem to have a problem with, at least not at Disneyland, "oh great lurers of men." If you build it, they will come. Creating a fun place to work or vend is essential for the high turnover world in which we live, work, and play.
What is your target audience? Are they comprehending what you are saying? Figure it out. Understand your customer/client. Follow up with them. Set the hook. Connect today. Cross the moat but do not miss the boat. What if the Fairy Godmother were a recruiter? Bippity-Boppity-Boo.
I think the shoe fits.