Web 2.0 Recruiting Executive Summary Web 2.0 is a collection of technologies that allows users to interact with online content. This means Web surfers are no longer bound by the static experience of Web 1.0. These tools engage users by letting them participate in, control and guide their online visit. Some of the most popular Web 2.0 applications include: social networks, blogs, podcasts, and online video. Widespread adoption of Web 2.0 in America indicates that Web users have become more sophisticated and desire a personalized experience.

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