Mobile. Mobile. Mobile. Tired of it yet? We have all been hearing about it for what feels like years now. So what are you doing about it?

Across my Internet travels I came across an article on Madison.com entitled Make Mobile Recruiting Part of Your Hiring Strategy (OK...a random site you never heard of that poached off Monster). 

Recruiting Hero and RBC voice of reason Gerry Crispin offers his expertise as part of the read and raised an interesting point;

Find out what mobile users want. “You need to know your audience," says Crispin. "Find a group of people critical to your hiring -- preferably candidates -- and sit down and ask them what’s important, what they need to know to determine whether they want to come work for you."

I'm curious if anyone out there has approached an exercise like this? What are candidates really wanting to see from their mobile recruitment experience? At the recent Employer Branding Conference in NYC, American Express felt the answer to that was an easy apply function. Makes sense. I have had other candidates share that they want actual communication back. More than just a job description. So has anyone out there really taken Gerry's advice? I would be interested in hearing what other members of the RBC feel on this topic.   

LINK (to entire article)