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Buyer beware on perceived simplicity. The devil is in the details on this decision. First, many products appear to be easy to use and they may be easy to learn, but ask yourself how many clicks you need to make to parse resumes, add contacts and track activities. Second, don't ask yourself what your business needs today (though tempting), but instead ask what it's going to need when the market comes back later this year or next. Buying a low end, cheap solution keeps your business from growing because it doesn't enhance the way you do business. It reinforces bad habits. More sophisticated solutions push you to be a more effective recruiting executive because they give you more information to work with and their tracking and measurement capabilities are far superior. This is especially true if your firm has multiple recruiters. Third, most of the major products purport to be Internet-based. Ask the right questions. Is there software that needs to run on your PC? Do you need to keep Microsoft Exchange or Outlook running? Can you run the software on multiple devices and from any location, or are you chained to your laptop? These costs and inconveniences add up, especially if you need IT staff. They are not free, and all of a sudden the low cost solution you were buying is close in cost to the best product in the market. I remember several years ago when my wife and I were shopping for a new car. It came down to the Toyota Highlander vs. The Lexus RX350. The difference was $10K in price. Since we keep cars for at least 10 years, I encouraged her to get the Lexus. She chose the Highlander and regretted it ever since. Her statement to friends of ours over dinner a couple of weekends ago was telling, "I live in my car, I am kicking myself every day." You live in your recruiting software every day, and the difference between the car example and choosing a great product is this - a great product over a good one can easily improve your productivity to help you get a minimum of 3 more placements every year per recruiter. That far exceeds the cost of any perceived price difference in the software and the payback is there in weeks.
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