What is GoogleSearch's Methodology (SEO) for Personal Identity Searches?

I just learned today, although I have always thought that GoogleSearch results were very spammy and dubious, that there actually is a word which describes the results that Google provides.  I was a little surprised to see it, in print (Wikipedia), but it really was there, and undeniable.

So, my new shared vocabulary word of the day is "Spamdexing".  Spamdexing is what Google does to increase profits by driving traffic to competitor sites of whomever the person being searched for data happens to be.  This forces anyone who uses Google to accept glaringly stupid and inconceivably wrong information (by 'fiat' of Evil Empire Google) and refuses to allow rebuttal, removal, reply, etc.  

This is only one reason why the European Union is now fining Google $6.6 Billion for anti-trust violations.  In my own opinion, the failure of Attorney General Eric Holder to prosecute Google for said offenses in the United States is ample testimony to his severe incompetence, but that's just my opinion.

So, what is "Spamdexing"?

Here is the Wikipedia definition, which explains why Google has truly become the "Evil Empire" that they set out NOT to be:  

http://en.wikipedia.org/wiki/Spamdexing

In computingspamdexing (also known as search engine spamsearch engine poisoningBlack-Hat SEOsearch spam or web spam)[1] is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.[2][3] It could be considered to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users.[4] Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. Also, people working for a search-engine organization can quickly block the results-listing from entire websites that use spamdexing, perhaps alerted by user complaints of false matches. The rise of spamdexing in the mid-1990s made the leading search engines of the time less useful. Using unethical methods to make websites rank higher in search engine results than they otherwise would is commonly referred to in the SEO (Search Engine Optimization) industry as "Black Hat SEO."[5]

Common spamdexing techniques can be classified into two broad classes: content spam[4] (or term spam) and link spam.[3]

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