Since I work hard to attract top performers to a position, I like to have a clear idea of why my client company is an appealing place to work. Knowing what differentiates an organisation from its competitors is important for promoting it to prospective employees.


As a consultant I want to find out what the points of difference are for my client company. Do they do fantastic science that saves lives? Are they leaders in their field or a rising star? Are they technology innovators? How loyal are their customers? Why do people love working there?


When I visit a client’s location I get a sense for the buzz and feel of the place. I am always interested to see how the hiring manager is selling me on the particular company and role.


As a corporate recruiter, what do you like to know about the company you are recruiting for?


Shireen DuPreez

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