LinkedIn Corporate Profiles

I'm very excited about LinkedIn's new release from last night.

When you do a search and see someone's employer in their profile, you can now click on some of those companies and see a summary page of competitive intelligence!

Over 160,000 profiles of companies will show this feature and any user can see them. The company profile contains a succinct overview of a company's industry data in combination with LinkedIn data, and it pulls information from Capital IQ.

What do you see here?

A list of all that company's employees to which you are connected
A list of RECENT HIRES from that company! (also from your network)
A list of people RECENTLY PROMOTED at that company! (also from your network)
A list of companies were people CAME FROM before they were hired to this company!
A list of companies people GO TO when they leave this company!
A list of companies that this company's employees are "most connected" to!
What locations do most of the company's employees live in!
The company's most common job titles
From what universities the company hires the most
The average tenure for people at that company (how long they last)
And a distribution of AGE and GENDER at that company!

And soon you will also be able to add, to your company page, the following:

A list of targeted jobs, recruitment videos, and other promotional material for recruitment efforts
Information about your company's products and services
Company images

WOW!!!!

So what do you thinkg? Good or bad? Lets discuss...

Replies to This Discussion

Permalink Reply by Dave Mendoza on March 24, 2008 at 3:12pm

Great update Shally! I view this new addition to corporate branding within Linkedin as having far more substantive value than the Facebook corporate careers apps, esp. once Linkedin completes the additional functionality you mentioned. In the immediate and in the sneak peek, great tips for all of us to consider in how to leverage Linkedin

Much appreciated JobMachine!

Permalink Reply by Mary Bush on March 25, 2008 at 8:59pm

Incredibly excellent data!!!

Permalink Reply by Leah J. on May 6, 2008 at 4:54pm

I liked this page so much I printed it off - I'm taking this to my next job :)

In terms of sourcing, I will in theory be able to use this page as a launch pad to find employees at other companies. (From the list of where employees came from/went to). A truly great feature - but will everyone use it? From an internal company standpoint, does staffing really keep these sorts of metrics lying around for use? (Yes, the good ones have these metrics at their fingertips...)

I think recruiting departments will like to hear about being able to post recruiting-related material without having to deal with the internal website. At least it's an option in case dealing with that gets too heavy.

Permalink Reply by Andy Wileman on May 19, 2008 at 3:18pm

I think that LinkedIn will need to start being careful with the Age and Gender piece. Facebook came under a lot of privacy scrutiny recently and I hope Linkedin is thinking about this from a legal standpoint The last thing you want to do is alienate your base.

As a researcher and recruiter this is a fantastic because you work Linkedin so many different ways. Think about how much intelligence you could gather by seeing that 7 of the last 10 hires were all in a new business area or R&D area for a given company. It may run those companies a bit of exposure.

I also think this is good for recruiters because you have the ability to report some basic data back to your client groups about the number of employees at a given location at a given company or any other slice of data. It won't be complete, but you will get a general idea, which would add value to the role of the recruiter.

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