HRTech News: Work4 Announces Automated Solution for Sourcing Talent from Facebook

Game changer? Work4Labs have always been the best when it comes to the social giant Facebook. Can this new offering make an impact on your sourcing efforts? The RBC crew will have more news from the Work4 Team in the next several days.

Over the past several months, Facebook has made a concerted effort to encourage its user base of over 1.1 billion monthly active users worldwide to update their professional, educational, and other profile information in order to improve the results for its ground-breaking Graph Search tool. Today, Work4, the #1 Facebook Recruiting Solution, is the first to adapt Graph Search, which allows users to easily discover relevant people, places, and content, specifically for sourcing talent on Facebook.

“Facebook Graph Search is a revolutionary tool in and of itself,” said Work4’s CEO Stéphane Le Viet. “But we saw the need for recruiters to be able to quickly and easily access the millions of potential candidates and sort through the data efficiently. While LinkedIn gives recruiters access to search about 25% of the market, Facebook gives recruiters access to everyone, everywhere. Graph Search Recruiter gives companies the opportunity to sync their own career site to Facebook’s massive, global network of professionals and workers across industries, trades, and skill sets, in order to find the exact candidates for whom they are searching.”

Facebook Graph Search is a natural language search engine that was rolled out to Facebook’s entire US user base earlier this year. In the context of talent acquisition, it gives recruiters access to the largest pool of passive candidates available. For example, recruiters can search for “Software Engineers who graduated from Stanford University and like Java,” or “Nurses who are friends of my friends,” and be shown only the users who match that specific profile.

Work4’s Graph Search Recruiter adapts Facebook Graph Search specifically for talent acquisition, making it easier for recruiters to leverage Facebook’s vast and growing database of users’ locations, work and educational histories, professional skills, demographics, interests and more to fulfill their hiring initiatives. With the click of a button, companies’ individual recruiters can immediately see which Facebook users are a good match for a specific job opening. This allows recruiters to extract the full value out of Facebook’s database without spending extra time experimenting with different search queries or becoming a Graph Search expert.

Graph Search Recruiter offers additional advantages to recruiters: they can use the Work4 solution to keep track of users they have contacted or users who have applied to one of their jobs, as well as receive suggestions for potential referral candidates by identifying talent in a recruiter’s network who may be connected to the company’s employees. Work4’s Graph Search Recruiter also minimizes recruiting spend: if recruiters have an in-network connection, they will be able to contact the Facebook user they are sourcing for free; if not, they can pay as little as $1, which is ten times more cost-effective than sending a LinkedIn InMail.

"Graph Search Recruiter has the potential to turn Facebook into a holistic solution for recruiters everywhere," said Pepsico Talent Engagement & Marketing Leader, Chris Hoyt. "Work4 has already opened the door to a whole world of referring and sharing talent for our teams via their Social Job Sharing tools. Now recruiters can proactively and efficiently source candidates from a talent pool within Facebook that is more accessible than ever and that continues to expand!”

“Graph Search Recruiter will be a game changer for the social recruiting industry, because it puts the largest passive talent pool in the world--Facebook--directly at recruiters’ fingertips,” said Le Viet. “With Graph Search Recruiter, for the first time everyone in the world becomes a potential candidate, saving recruiters time and money while making sourcing for the right fit easier than ever before.”

To learn more about leveraging Graph Search for sourcing, please see Work4’s latest whitepaper: “The Joy of Facebook Recruiting: Sourcing the Best Candidates with F....”

For more information about Graph Search Recruiter, visit the Work4 website or contact Work4 today.


Work4 powers social recruiting by making everyone a recruiter and everyone a candidate.

We help thousands of companies, including many of the Fortune 500, find, engage, and hire top talent with our all-in-one recruiting solution for Facebook. Work4 allows employers to reach candidates through a Facebook Career Site and on mobile devices, take advantage of social networks to drive employee referrals, and target Facebook's 1 billion users with intelligent recruiting ads and innovative search tools. Work4 brings cost-effective, efficient sourcing and hiring to the world's top companies by leveraging the reach and scope of the world's largest and most powerful social network.

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