Traditional job descriptions are lacking. They are boring; lazy at best. They are non engaging and have drop off rates higher than the empire state building. 5 years ago I wrote an article that asked, how will you consume content online in 2017? 2017 is coming upon us quickly and there are a few eye opening predictions that you'll find compelling.
learn more about Match Click: video job descriptions and how they are changing the job description below
Are you shaking you head yet? the average corporate career site maintains a staggering 50-60% drop off rate, which means that for every 100 visitors to you job description 50-60 of those visitors do not complete any application. Place those numbers into perspective in your own example.
* From Forbes
75 % of executives interviewed by Forbes told the survey that they watch work-related videos on business websites at least once a week.
The results breakdown:
Match-Click is a video based job description that took the Product of the Year aware at HR Tech this year. They are a video based job description service leveraging real employees to share critical information about the career opportunity, co-workers that you will be working with and company information that may influence the job seeker throughout their job search.
The idea is not new, but they've found a market to innovate and capture the interest of employers looking to increase candidate engagement resulting in applications.
The job seeker will search for a job on the job board or click on a link that is marketed to them from the company.
The job seeker visits the proper job of interest
The job seeker is presented with a nicely laid out video job description with clear call to actions to help initiate the application process