Traditional job descriptions are lacking. They are boring; lazy at best. They are non engaging and have drop off rates higher than the empire state building. 5 years ago I wrote an article that asked, how will you consume content online in 2017? 2017 is coming upon us quickly and there are a few eye opening predictions that you'll find compelling.

learn more about Match Click: video job descriptions and how they are changing the job description below

Answer these questions (In your head)

1. How many leads visit your careersite?
2. How many leads click through to view a job description?
3. How many of those leads that click through to view your job description complete the application?

Now...answer these questions...

1. How many leads that click through to view your job description do not complete the application (drop off)

Are you shaking you head yet? the average corporate career site maintains a staggering 50-60% drop off rate, which means that for every 100 visitors to you job description 50-60 of those visitors do not complete any application. Place those numbers into perspective in your own example.

* From Forbes

75 % of executives interviewed by Forbes told the survey that they watch work-related videos on business websites at least once a week.

The results breakdown:

• 50% watch business-related videos on YouTube
• 65% visit the marketer’s website after viewing a video

What is Match-Click

Match-Click is a video based job description that took the Product of the Year aware at HR Tech this year. They are a video based job description service leveraging real employees to share critical information about the career opportunity, co-workers that you will be working with and company information that may influence the job seeker throughout their job search.

The idea is not new, but they've found a market to innovate and capture the interest of employers looking to increase candidate engagement resulting in applications.

Here is how it works:

 Step 1:

The job seeker will search for a job on the job board or click on a link that is marketed to them from the company.

Step 2:

The job seeker visits the proper job of interest

Step 3:

The job seeker is presented with a nicely laid out video job description with clear call to actions to help initiate the application process